SMM Manager for 'Open Kitchen'

'Open Kitchen' is the media outlet of Yandex Food. We cover the most interesting topics in gastronomy. Our protagonists are not only dishes but also the people who create, taste, praise, and critique them.

We are looking for a Head of SMM to join our team, who will be responsible for the presence of the 'Open Kitchen' brand in social media. You will grow the number of subscribers and reach for our Telegram channel and groups on other social networks.

Tasks You Will Handle

Development of the SMM Direction You will need to develop and implement an SMM strategy for the social networks of 'Open Kitchen'. In addition, you will oversee the tone of voice, content sections, visual style, and key formats, develop and scale our presence on new platforms, and be responsible for selling advertising.

Team and Process Management The SMM team includes production, an editor, a manager, and a designer — and you will lead them: setting tasks, monitoring deadlines, and ensuring high content quality. You will also need to interact with the media's editorial team, generate ideas for content, special projects, and informational occasions both offline and online, oversee situational content and reactions to gastronomic events. Additionally, you will be responsible for documentation and payments.

Analytics and Performance Growth It is important to analyze key metrics (reach, ER, audience growth, conversions), optimize content based on this data, and experiment with new engagement mechanics.

We Expect You To

• Have relevant experience in SMM
• Ideally — have worked in the restaurant industry
• Be able to manage a team of three or more people: can plan, organize, and control their work
• Be ready to show successful case examples of Telegram channel growth
• Possess managerial skills