Work format

The role does not involve constant online presence or participation in all meetings.

Important:

— attend the weekly meeting

— stay informed about what's happening in the project (promotions, news, campaign launches)

— work with your own content plan, relying on trends, events, and news

— be able to balance between useful and viral content

Tasks

— Managing and developing social media: Telegram, VK, prohibitedgram.

— Increasing reach and attracting new relevant audiences to the channels

— Working with the current loyal base (contests, engagement)

Content creation:

— posts

— photos and videos (especially live content)

— unboxings, product content

— Generating ideas for viral and engaging content

— Participating in the development of a community around the brand

— Supporting communication on promotions and products

Role focus

— No KPI for the number of posts

— The main goal is growth of reach and engagement

— Additionally – influence on sales through social media

Requirements

— Interest in social media and content

— Understanding how different content formats work

— Rely on VkusVill's ToV when preparing texts and creatives

— Ability to come up with creative and viral ideas

— Proactivity

— Basic understanding of marketing metrics (especially SMM metrics)

— Content work experience – desirable

— Willingness to shoot content (photo/video) – mandatory :)

Important condition

— Residing in Moscow

— for shooting live content

— ability to order and shoot product (food is provided)

— Be available every day on weekdays during working hours

Test task (mandatory when applying)

Before applying, you need to:

— Conduct an audit of our social media and write:

— what works well

— what doesn't work

— what you would change

— Propose ideas for improving and developing the channels

Format – any convenient one (document / message).

Volume – any necessary to convey your ideas.

Total of 3 channels:

1. t.me/vkusmeal_ot_vkusvill

2. instagram.com/vkus.meal

3. vk.ru/vkusvill_gotovit

Prospects

Upon successful work for 3 months:

— expansion of responsibility zone

— motivation growth

— possibility of transitioning to full-time