Marketing Lead at IT Company Lofty
IT company Lofty is looking for a Marketing Lead to head product marketing development, build processes, and help take the product to the next level.
Your role will be key in developing and implementing the marketing strategy, managing product promotion, optimizing effectiveness, and coordinating team efforts.
Responsibilities:
- Develop and implement a marketing strategy focused on increasing traffic, leads, and revenue
- Manage digital channels: performance, SMM, content, influencer, affiliate placements, etc.
- Search for and test new channels and unconventional growth hypotheses, rapid launch and scaling
- Optimize marketing activities based on data: analyze funnels, channels, acquisition costs
- Manage budget: control expenses, reallocate to effective channels, increase ROMI
- Work with contractors and internal teams (design, content, product)
- Participate in crisis management tasks: reassemble strategy during metric downturns, find growth points
- Regularly analyze results and improve current processes
Candidate Profile:
- Experience: 3–5 years in digital marketing, experience leading initiatives independently
- Practical experience: cases with measurable results (traffic growth, CAC reduction, conversion increase, reputation management, brand management, etc.)
- Channel knowledge: solid understanding of digital tools in Russia and awareness of foreign markets
- Hypothesis testing experience: ability to find unconventional solutions and validate them with data
- Analytics: experience with metrics, funnels, basic BI/analytics tools
- Financial acumen: understanding of unit economics, ability to work with budgets
- Independence: ability to take responsibility for results and see tasks through to completion
- Flexibility: experience working in changing environments and rapidly reprioritizing
What you will gain by joining the team:
- Compensation reflecting your value: a competitive salary, discussed individually with each candidate + bonuses directly dependent on your product's success
- An office you'll enjoy coming to: a modern space near Sevastopolskaya metro station
- Flexible start to your workday: Monday to Friday, with the option to choose your start time. The company does not have strict schedule controls; the main focus is on timely task completion.
- Delicious treats every day: meal compensation, a kitchen with fruits, sweets, and of course, good coffee
- Freedom to be bold: have an unconventional idea? The team is all for it! Here you can experiment, propose, and change anything that moves the business forward.
- Strong experience: the team has many diverse and interesting tasks that provide a powerful boost for a deep understanding of how e-commerce businesses and products operate. The company has many successful career growth stories regardless of position.
- Vacation when you need a break: additional days off to recharge and return with new ideas.
- A team on the same wavelength: the average age in the team is 27, which means lots of drive, humor, and support.
- Fast-track career growth: want to develop and earn more? We'll help. The company invests resources in employee development.
- A corporate culture you'll want to be a part of: parties, board games, internal markets, esports tournaments — colleagues don't just work together, they also have a great time.
