Marketing Specialist for 1C:Enterprise Cloud Projects Distribution Department

Responsibilities:

Strategy and Management:

• Develop and implement a marketing strategy for 1C cloud products (B2B and B2C), considering market trends and target audience needs;
• Formulate clear positioning for each product and create unique selling propositions (USPs);
• Manage the marketing budget (planning, control, optimization) and ensure a positive ROMI;
• Monitor competitors, analyze the market and customer insights for timely strategy adjustments;

Team and Process Management:

• Coordinate and develop the team: Performance Marketing Specialist, Content Manager;
• Set KPIs, monitor performance, provide mentorship, and create an environment for professional growth;
• Organize cross-functional interaction with sales, product, and technical teams;

Partner Channel and External Communications:

• Identify and implement strategic partnerships (integrators, technology companies, industry associations) to expand reach;
• Manage communications with the network of 1C selling franchisee partners (digests, webinars, joint promotions);
• Provide partners with high-quality advertising and training materials;

Promotion and Brand:

• Manage digital campaigns (contextual, targeted advertising, SEO) in conjunction with the Performance Marketing Specialist;
• Ensure consistent brand style and Tone of Voice across all communications (email, website, social media, PR);
• Organize participation in industry events and conferences;
• Implement a post-sale marketing system (onboarding, training, loyalty programs) to increase LTV;

Innovation and Experiments:

• Implement A/B testing and a data-driven approach in all marketing activities;
• Continuously search for new channels and mechanics to attract quality traffic and leads;

What we expect from you:

Experience:

• 3+ years in a managerial marketing position (preferably in B2B segment, IT / SaaS / cloud solutions);
• Successful experience managing a budget and achieving planned ROMI;
• Experience building and developing marketing teams (from 3 people);

Skills:

• Deep understanding of B2B marketing, sales funnels, and working with partner channels;
• Strategic thinking: ability to see the big picture and break it down into tactical steps;
• Strong analytical skills: working with web analytics, CRM, report building;
• Excellent communication skills — ability to negotiate, inspire, and present;
• Knowledge of modern digital tools (Yandex.Direct, SEO, email platforms, analytics);
• Budgeting and financial modeling skills;

Personal Qualities:

• Customer-centricity — we build marketing around user needs;
• Proactiveness, willingness to take responsibility and offer unconventional solutions;
• Leadership qualities, ability to build a team of like-minded individuals;
• Result-orientation and continuous self-development;

Will be a plus:

• Experience working within the 1C ecosystem or with 1C products;
• Publications, presentations, or own case studies;

Conditions:

• Modern office located a 5-minute walk from the Timiryazevskaya metro station;
• Secure parking;
• Relaxation areas and coffee points;
• Decent social package (medical services (insurance), meals, transportation, sports).