B2B Senior Marketing Manager

Our partner is a SaaS platform that helps companies hear user feedback and build customer experience based on data. The platform's clients include: Yandex, Avito, Tsian, HH, MVideo, SberMegaMarket, and others.

We are currently looking for a strong marketer who will be responsible for the effective implementation of the company's marketing strategy: from goal decomposition to campaign launch and performance monitoring.

The role involves close collaboration with the CEO, content team, and BDM.

Responsibilities:

1. Marketing Strategy Implementation:

• Decompose the marketing strategy into a clear operational plan (quarter / month)
• Formulate a roadmap for marketing initiatives
• Develop hypotheses and test new acquisition channels
• In areas without dedicated specialists, launch experiments, engage contractors, and establish working processes.

2. Lead Generation and Funnel:

• Set up and develop inbound and outbound channels
• Optimize conversions at key funnel stages
• Collaborate with product, BDM, and customer service teams.

3. Content:

• Assign tasks and coordinate 2 content marketers
• Develop a content plan focused on the sales funnel and key target audience segments
• Prepare and conduct webinars, conferences, business breakfasts, etc.

4. Analytics and Reporting

• Track and analyze the effectiveness of channels and campaigns
• Work with key marketing metrics (CPL, CAC, conversions)
• Prepare reports and insights for the CEO

Requirements:

• You have 3+ years of experience as a Marketing Manager in B2B SaaS or services
• You have a deep understanding of B2B funnel metrics: MQL, SQL, CPL, conversions. You know how to work with CRM and analytics systems.
• You have practical experience in independently setting up and managing advertising campaigns. You know how to work with creatives and audiences.
• You have experience organizing and conducting webinars (from idea generation and speaker invitations to promotion and post-lead processing in conjunction with the BDM team).
• You can turn ideas and data into repeatable mechanics.
• You understand the difference between disjointed activities and systematic work.
• You have experience launching campaigns for specific ICPs and segments.
• You can optimize marketing funnels and work with a data-driven approach.
• You can manage contractors and budgets.
• It will be a plus if you have an understanding of product marketing and go-to-market processes.
• You take responsibility for results, not just task completion.
• You can work with uncertainty and limited resources.
• You think structurally and know how to prioritize.

Conditions:

• Remote work format from anywhere in the world.
• Employment under the Labor Code in an accredited IT company.
• Regular team meetings: co-working spaces in different cities, summer gatherings, hikes — covered by the company.
• Annual training grant for professional development.
• Transparency and honesty: processes and team interaction are open.
• Focus on results, not formal processes: working hours can be structured according to personal comfort.
• Freedom in development: no rigid frameworks for team and product growth, continuous development of professional and personal skills through work with large clients and large-scale projects.