The WEEEK team is looking for a Product Marketing Manager 💜 We are a SaaS service for project management and team productivity improvement. Our product is growing rapidly — since the beginning of 2023, our client base and revenue have increased 10 times. WEEEK is used by teams from VK, Zolotoye Yabloko, Skillbox, Tele2, and other companies.
We are looking for an independent Product Marketing Manager who will manage our website as a product: take charge of strategy, metrics, and experiments, help focus incoming demand on the ICP, and carefully update the website for the new branding without breaking SEO.
What to expect from us
- Wild ambitions and rapid growth — with us, you can truly prove yourself, grow as a specialist, and implement cool cases
- Speed in decisions and changes
- Zero bureaucracy, freedom for independence and any ideas
- We pay market rates without delays, consider full remote employees, allow vacations, and are loyal to the need to take a day off and handle personal matters
- In return, we expect reciprocal loyalty and readiness to work hard.
What you have
- 4+ years of relevant experience in product marketing or growth roles with responsibility for strategy, funnel, and contribution to revenue, as well as experience in building and scaling an acquisition engine
- Experience managing a website as a product: metrics, funnels, experiments, conversion growth
- Strong discovery skills: ability to find insights, turn them into hypotheses, and prioritize
- Ability to participate in delivery: formulate requirements, work with design/content/development, and bring to production
- Understanding of web analytics (Yandex.Metrica and/or similar) and working with BI (DataLens) — to make data-driven decisions
- Strong communication skills: ability to negotiate with stakeholders and sell the value of solutions through a business lens
Will be a plus
- Experience in B2B or SaaS products
- Experience with website redesign/migration and projects at the intersection of brand and product
- Understanding of SEO risks and ability to work with the team to avoid harming organic traffic
What you will need to do
- Manage weeek.net as a full-fledged product: from goals and strategy to delivery and measurable results.
- Define and track key website and funnel metrics and a plan for their improvement.
- Gather insights from the product, user behavior, SEO semantics, and competitors, formulate and prioritize growth hypotheses
- Launch and maintain an experimentation process: setting goals, launching, evaluating, scaling
- Build end-to-end analytics for acquisition and conversion in collaboration with marketing, product, and analytics; maintain the web analytics system
- Participate in website updates for new branding: accelerate the launch of landing pages and content, assist with stack migration/updates without losing SEO results
- Synchronize marketing, product, and sales: to ensure incoming demand converts into registrations/demos/revenue/active users, rather than dissolving at the top of the funnel
