Title: Product Marketing Manager Company: Domclick Location: Moscow Experience: 3 to 6 years

Domclick.ru is the only product in Russia that provides a full cycle of real estate operations. Available on all popular platforms (Web, iOS, Android). We solve any real estate issues, making complex things simple, with care for every client. We are looking for like-minded people to help people fulfill their dream of owning a home together.

We are looking for a Product Marketing Manager for Domclick to develop customer acquisition, from the first contact to the deal.

Main Goal — to ensure sustainable growth of target customers at a reasonable acquisition cost. Find new growth sources, improve conversion, and scale channels that deliver business results.

Key Tasks:

• Develop an acquisition strategy. Define priority audiences, their needs, product offerings, and the optimal mix of channels for different stages of real estate selection and deal closing.
• Manage paid digital channels. Plan, launch, and optimize contextual and targeted advertising, media campaigns, retargeting, affiliate, and CPA placements. Assign tasks to specialists and agencies, monitor quality and results.
• Develop organic and owned channels. Together with specialized teams, find growth points in SEO, ASO, content, social media, referral mechanics, affiliate integrations, and owned platforms. Use CRM communications to guide the acquired audience to the target action.
• Manage acquisition economics. Plan the budget, forecast results, estimate customer and deal acquisition costs, return on investment, and the marginal efficiency of additional investments. Consider costs for content, production, tools, and team when evaluating free channels.
• Improve the conversion of the entire funnel. Analyze the user journey from the advertising message and landing page to inquiry, application, and completed deal. Work with product, design, and analytics teams to eliminate losses at key stages.
• Develop and test growth hypotheses. Test audiences, offers, creatives, landing pages, and acquisition mechanics. Define success metrics and conditions for scaling or stopping in advance.
• Build performance measurement. Formulate requirements for events, tagging, and reporting. Evaluate audience quality, differentiate results by attribution model and marketing incrementality, consider channel overlap.
• Manage the channel portfolio. Reallocate resources based on test results and actual economics. Maintain a balance between rapid acquisition and the development of long-term demand sources.

We expect:

• At least 3 years of experience in product marketing, growth, or performance marketing of digital products with responsibility for acquisition and business results.
• Confirmed cases of target customer growth, conversion improvement, or acquisition economics. Ability to explain the initial task, personal contribution, costs, and method of measuring results.
• Practical experience in managing paid digital channels and developing organic or owned channels.
• Solid understanding of unit economics: CAC, cost per target action and deal, LTV, gross profit, and payback period. Ability to choose metrics considering the product's monetization model.
• Experience in budgeting, forecasting, and reallocating investments between channels.
• Skills in funnel and cohort analysis, working with web and mobile analytics, BI, and spreadsheets. Ability to formulate tasks for analysts and verify the correctness of conclusions.
• Experience in conducting experiments and understanding attribution limitations, principles of A/B testing, and evaluating incremental impact.
• Ability to translate customer needs understanding into offers, communication, and user scenarios.
• Experience working collaboratively with product, analytics, CRM, SEO, design, and contractors. Ability to independently drive initiatives from hypothesis to results.

Will be an advantage:

• Experience in real estate, financial services, marketplaces, or products with a long decision-making cycle.
• Experience in acquiring users for mobile applications and working with large product ecosystems.

How we will evaluate results:

• Growth in the number of acquired customers who reached the key product action and completed the deal.
• Acquisition cost and economic contribution of channels, considering expenses.
• Improvement in the conversion of the acquired audience at key funnel stages.
• Incremental results from scaling channels and implementing validated hypotheses.

We offer:

• Work in an accredited IT company.
• Competitive salary.
• Voluntary medical insurance policy from the first month of employment.
• Modern equipment for work.
• Corporate university, online courses for professional development, conferences, meetups.
• Fitness room in the office building.
• Preferential mortgage program for employees.
• Comfortable A-class office, 5 minutes from Kutuzovskaya metro station and MCC station.
• Flexible start to the workday.
• Work format - office/hybrid.

Skills: Marketing, Marketing Analysis, Marketing Strategy, Marketing Metrics