Title: Brand Manager Company: Domclick Location: Moscow Experience: 3 to 6 years

Domclick.ru is the only product in Russia that provides a full cycle of real estate operations. It is available on all popular platforms (Web, iOS, Android). We solve any real estate issues, making complex things simple, with care for every client. We are looking for like-minded people to help people fulfill their dream of homeownership together.

Project Features:

Domclick is part of the Sber ecosystem and helps people solve real estate-related tasks. We are developing a brand that millions of users interact with daily. We are working to make Domclick recognizable, understandable, and consistent at all touchpoints: from large-scale advertising campaigns to product communications and special projects.

We are looking for a Brand Manager with strong experience who can translate brand strategy into concrete projects and independently manage campaigns: from setting tasks and briefs to launch and results evaluation.

Team:

You will become part of the Domclick Design and Brand Experience cluster: we combine brand management, communication and product design, research, and video production. This allows us to work with the brand holistically: understand the audience, formulate communication tasks, create solutions, and evaluate their impact on brand perception and user experience. Within the cluster, there is its own research team. Together with them, we find insights, test concepts, and evaluate brand metrics. The brand team works closely with designers and creative specialists, marketing, product directions, and external agencies. We value independence, reasoned decisions, and responsibility for results.

What you will be doing:

• Participate in the implementation of Domclick's brand strategy, development of positioning, and communication principles.
• Execute the full cycle of work with advertising projects: from briefing, developing creative concepts and KPIs for key metrics to launching in key communication channels (TV, Out-of-Home, digital, performance, SMM, event, PR, BTL, B2B).
• Translate business and marketing tasks into communication briefs: objective, audience, insight, key message, channels, and expected effect.
• Plan the architecture of advertising campaigns and materials for 360-degree promotion, lead launches.
• Evaluate creative proposals for compliance with briefs and brand objectives, provide reasoned feedback.
• Coordinate interaction between marketing, the creative team, product directions, the media team, and external agencies.
• Ensure brand consistency across digital, outdoor advertising, video, product communications, and special projects.
• Collaborate with the marketing research team to create and test hypotheses focused on product metrics (CAC, LTV, Retention, registration and usage conversions), media metrics (reach, CTR).
• Analyze campaign effectiveness in conjunction with marketing and research, propose improvements for future launches.
• Lead special projects: rebranding, product launches, brand news events, influencer and media personality collaborations.
• Plan and control budget execution, develop measures to improve brand budget efficiency.

What we expect from the ideal candidate:

• Strong experience in brand management or brand communications with independent management of large projects.
• Similar experience in large technology or fintech companies: Yandex, Sber, T-Bank, Avito, Ozon, or businesses of comparable scale.
• Proven cases of comprehensive advertising campaigns: from task setting to launch and effect evaluation. It's important to be able to explain your role, key decisions, and results.
• Understanding of brand strategy, positioning, audience segmentation, and integrated communication principles.
• Experience working with agencies, internal design teams, and multiple clients simultaneously.
• Skills in managing budgets, deadlines, approvals, and project risks.
• Ability to interpret research and metrics, differentiate between brand, media, and business results.
• Developed visual taste and ability to discuss creative concepts based on objectives and arguments.
• Independence, structure, and ability to negotiate within a large organization.

Will be a plus:

• Experience working with ecosystem brands and multiple product lines under one brand.
• Experience participating in federal advertising campaigns, rebrandings, and major special projects.
• Experience in real estate, banking products, or services with complex customer journeys.
• Cases of working with research on brand awareness, perception, and preference, communication testing.
• Ability to explain complex things in simple terms: transform product and service features into clear messages of customer value.
• Experience with tenders and procurement procedures in large companies.
• Examples of using AI tools for preparing materials and optimizing routine work.

We offer:

• The opportunity to influence the development and communications of a major Sber ecosystem brand.
• Work within the Design and Brand Experience cluster, where brand, design, and research are united by a common goal.
• Large-scale campaigns, product launches, and special projects.
• Direct interaction with researchers, designers, creative specialists, and video production.
• Independent area of responsibility and participation in result-impacting decisions.
• Opportunity to develop expertise in branding, communications, and complex project management.
• A team that values professional trust, initiative, and meaningful feedback.

And a little more about what we offer from us:

• Work in an accredited IT company.
• Competitive salary.
• Voluntary medical insurance policy from the first month of work.
• Modern work equipment.
• Corporate university, online courses for professional development, conferences, meetups.
• Fitness room in the office building.
• Preferential mortgage program for employees.
• Comfortable Class A office located 5 minutes from Kutuzovskaya metro and MCC stations.
• Flexible start of the workday.
• Work format: hybrid + offsite activities (as needed).

Skills: Marketing, Brand Management