What you will be doing:
- Developing and evolving the M.Kosmetik brand strategy;
- Managing key brand awareness metrics and their dynamics;
- Leading major communication campaigns from strategic objectives and creative briefs to project execution and effectiveness evaluation;
- Collaborating with a creative agency on developing communication ideas and creative platforms;
- Preparing and executing campaigns with the brand ambassador;
- Forming long-term communication platforms;
- Working with the brand funnel: awareness, consideration, purchase intent, differentiation, and other key indicators;
- Forming and implementing brand development based on consumer data;
- Setting tasks and working with qualitative and quantitative research;
- Analyzing consumer behavior, categories, and competitors;
- Identifying weaknesses and new opportunities for brand growth;
- Interpreting research results and implementing them into marketing solutions;
- Continuously monitoring tracking to assess brand health and communication effectiveness;
- Analyzing digital campaigns and using data to optimize communication.
What is important to us:
- Higher education (Marketing, Management);
- 5+ years of experience in marketing / brand management in large Retail/FMCG companies;
- Experience launching 360 marketing campaigns, digital campaigns: understanding the role and interrelationship of TV, OOH, Digital, SMM, Influencer Marketing, PR, CRM, and in-app communications;
- Strategic planning experience: building an annual communication strategy for TV and Digital;
- Knowledge of qualitative and quantitative research methodologies;
- Knowledge of marketing analysis metrics and the ability to apply them;
- Experience in forming brand strategy: positioning, value proposition, brand equity, brand funnel, brand health metrics.
What we offer:
- Work in the most developing retail sector;
- Work in a comfortable modern office: Moscow, Bumazhny Proyezd, 19s1, Tower A, Savyolovskaya metro station;
- Hybrid work format;
- Extended voluntary medical insurance package;
- Work in a cohesive team of professionals where you can not only successfully implement projects but also gain experience and develop;
- Participation in interesting projects and expansion of professional expertise;
- Opportunities for corporate training, professional and career growth within the Company;
- Employee discounts from PrimeZone: over 6000 beneficial offers for insurance, tourism, and many other areas;
- Participation in the employee support program "Dobroservis";
- Magnit Discount loyalty card, which offers a wide range of discounts from partner companies in various fields;
- Opportunity to show initiative, propose new solutions, ideas, and take responsibility for implementation;
- Employment according to the Labor Code of the Russian Federation, competitive, fully "white" salary.
Skills: Marketing Analysis, Analytical Thinking, Brand Management, Marketing Strategy.
