Senior Brand Manager at 12 STOREEZ brand

A Senior Brand Manager is needed for the 12 STOREEZ brand.

Responsibilities:

• Participation in the development and update of the brand development strategy
• Formation and prioritization of the marketing calendar: synchronization of product drops, seasonality, and commercial goals in conjunction with retail and e-commerce
• Identification of focus categories, key products, and target audiences based on data and business priorities, including women's, men's categories, shoes, and accessories)
• Leading the launch and execution of campaigns (SS/FW, New Year, etc.): from idea to implementation, considering the product calendar and sales channel objectives
• Ensuring consistent communication across all channels: digital, retail, e-commerce, media, and OOH.
• Cross-functional interaction with product, retail, and e-commerce teams: synchronization of assortment priorities, campaigns, and sales objectives
• Development of a media strategy: planning and optimization of digital and OOH placements with a focus on efficiency and contribution to business results
• Development of strategic partnerships and collaborations that strengthen the brand and product
• Analysis of campaign effectiveness: sales, traffic, conversions, reach, engagement, and brand metrics, forming conclusions and recommendations
• Translation of the strategy and coordination of a unified approach between the Russian and international markets, ensuring consistency of approach regardless of location, supporting international teams in developing activations and focus areas in their markets

Candidate Requirements:

• Higher education (marketing, management, economics). MBA is an advantage
• Experience in FMCG, Retail, Digital, Luxury, or related industries
• 5+ years in brand management/marketing (Brand Manager/Senior Specialist level)
• Experience managing activation budgets and calculating ROI for projects
• Deep understanding of activation mechanics and their effectiveness, understanding the specifics of different regions
• Ability to make data-driven decisions (customer, sales analysis, etc.)
• Excellent critical thinking skills
• Excellent communication skills and the ability to influence, negotiate, and inspire with one's ideas

What we offer:

• An open culture and a team with whom you constantly grow
• A strong, ambitious product
• Official employment, a competitive salary, and performance-based bonuses
• Voluntary medical insurance policy with dental coverage
• Hybrid 4/1 work schedule
• Training at the 12 STOREEZ academy, discounts from Skillbox and Skyeng partners
• Discounts on the brand's products and a birthday certificate
• A comfortable environment: cozy meeting rooms, fruit and aromatic coffee in the kitchen, "dog-friendly Fridays," and other nice touches
• A loft-style office at Trekhgornaya Manufaktura: a 10-15 minute walk from metro stations Ulitsa 1905 Goda, Vystavochnaya, Krasnopresnenskaya. In June, we will relocate to a new office located in the Skolkovo innovation center.

What stages you will go through:

• We will contact you to schedule a convenient interview time.
• During the interview with HR, we will discuss your goals and experience.
• At the interview with your future manager, you will discuss tasks and priorities and how the work process is structured.
• We will request references from your previous employers.
• We will send you an offer.