Senior Brand Manager Perfect Fit

You will:

• Develop strategies and manage the brand
• Collect and analyze market data, consumer research, and brand performance to support the creation and development of growth strategies aimed at achieving sales volume, market share, and profitability goals
• Conduct regular analysis of brand performance and marketing initiative results with recommendations for revising strategies and plans
• Identify brand growth opportunities and prepare relevant proposals for initiatives
• Work with cross-functional teams to create an integrated business plan and a calendar of marketing activities in this market
• Manage the brand budget
• Recommend market coverage strategy
• Propose an optimal product portfolio, including optimization measures
• Manage product launches within agreed innovation projects
• Set pricing frameworks, determine optimal prices by channel, and propose price increases when necessary
• Develop a media plan, including the use of electronic communication channels, to increase target audience reach and improve the efficiency of media support spending
• Provide recommendations on product placement and its evaluation criteria, as well as on effective launch of marketing activities in retail outlets to the Sales Department and Trade Marketing
• Form and manage a team.

We expect:

• Higher education
• At least 5 years of experience in the marketing department of an international company, involving brand management and interaction with global teams
• Experience in managing cross-functional projects
• Advanced analytical skills, experience working with Nielsen, GFK databases
• Fluent English.

We offer:

• Competitive salary, annual bonuses.
• Voluntary medical insurance with dental coverage for employees and family members from the first day of work.
• Hybrid work schedule.
• Life insurance from the first working day.
• 100% sick leave payment.
• Corporate co-financing program for long-term savings.
• Meal allowance, mobile communication and internet compensation.
• Opportunities for career and professional development, as well as company-sponsored training.
• Corporate program to support employee health and well-being (consultations with financial specialists, lawyers, psychologists, and healthy lifestyle experts, health marathons, etc.).
• Work in a modern, pet-friendly office.
• Opportunity to purchase company products with a corporate discount.
• Cozy kitchen with snacks, coffee, and tea.
• System of bonuses and discounts from the company and partners.