You will:

• Develop strategies and manage the brand.
• Collect and analyze market data, consumer research, and brand performance to support the creation and development of growth strategies aimed at achieving sales volume, market share, and profitability goals.
• Conduct regular analysis of brand performance and marketing initiative results with recommendations for strategy and plan revisions.
• Identify brand growth opportunities and prepare relevant initiative proposals.
• Work with cross-functional teams to create an integrated business plan and a calendar of marketing activities for the market.
• Manage the brand marketing budget.
• Recommend market coverage strategy.
• Propose an optimal product portfolio, including optimization measures.
• Set pricing frameworks, determine optimal prices by channel, and propose price increases when necessary.
• Create and lead the development of brand communication.
• Develop a media plan, including the use of electronic communication channels, to increase target audience reach and improve the efficiency of media support spending.
• Provide recommendations on product placement and criteria for its evaluation, as well as on effective launch of marketing activities in retail outlets to the Sales Department and Trade Marketing.

We expect:

• Higher education, preferably in business / marketing / brand management.
• Extensive experience in brand marketing (at least 5 years) in international companies specializing in the sale of fast-moving consumer goods (FMCG).
• Experience in managing cross-functional projects.
• Good analytical, communication, and presentation skills.
• Ability to manage several different complex projects simultaneously.
• Fluent English.

We offer:

• Competitive salary, annual bonuses.
• Voluntary medical insurance with dental coverage for employees and family members from the first day of employment.
• Hybrid work schedule.
• Life insurance from the first working day.
• 100% sick leave pay.
• Corporate program for co-financing long-term savings.
• Meal allowance, mobile communication and internet reimbursement.
• Opportunities for career and professional development, as well as company-sponsored training.
• Corporate program to support employee health and well-being (consultations with financial specialists, lawyers, psychologists, and healthy lifestyle experts, health marathons, etc.).
• Work in a modern, pet-friendly office.
• Opportunity to purchase company products with a corporate discount.
• Cozy kitchen with snacks, coffee, and tea.
• Bonus and discount system from the company and partners.