You will be:

• Developing brand development strategy through in-store reinforcement together with sales and marketing departments;
• Developing an annual calendar of activities for key national retail chains in your area of responsibility;
• Developing a portfolio approach (tastes, formats, new products, packaging) for the brand(s) within retail chain activations;
• Developing a support plan for in-store activations using retail chain tools;
• Controlling the timely and correct execution of approved activations: from agency briefing to activation launch in the retail chain (including budget control);
• Analyzing executed activations: assessing effectiveness, benefits gained for the company and for the retail chain;
• Effectively interacting with marketing department teams, sales department teams, finance department, legal department, and other Company departments to achieve set goals, as well as establishing processes for effective interaction of your team with the aforementioned departments;
• Developing, training, motivating, and evaluating the work of direct subordinates; coordinating and implementing development plans together with employees, distributing roles and responsibilities among subordinates;
• Building partnerships with agencies and actual project executors on site;
• Collecting and analyzing publicly available information on the market and competitor activities to increase effectiveness;
• Complying with policies and procedures adopted in the Company, undergoing mandatory training, and ensuring compliance with policies and procedures, as well as subordinates' training, within the deadlines established by local normative acts of the Company or the manager. We offer:
• Dynamic environment — work "on the go" with a focus on results;
• Professional growth and development;
• Opportunity to realize your ideas!
• Competitive salary and performance bonuses;
• Annual salary review;
• Extended VHI with dentistry;
• Meal compensation;
• Training, support, and mentoring;
• Hybrid work format. We expect:
• Higher education in marketing, management, economics, sociology, advertising;
• English language proficiency (Advanced level);
• Successful experience in a similar position for at least 3 years in international companies selling fast-moving consumer goods (FMCG), or successful experience as a brand manager for at least 3 years in international FMCG companies;
• Successful experience in developing and analyzing, together with marketing and sales departments, an annual plan of sales activations in retail chains and its effectiveness within international FMCG companies for at least 3 years;
• Successful experience in brand strategy development, brand building, innovation and brand activation development; experience in developing national campaigns, customized launches aimed at stimulating sales in retail outlets;
• Experience in effective interaction with BTL, advertising, media, and creative agencies;
• Successful experience in managing a brand portfolio, analyzing Profit & Loss (P&L), analyzing brand portfolio growth, profitability, and investments;
• Successful experience using retail, shopper, and analytics data to develop a joint development plan with retail chains;
• Successful experience in project management in a matrix structure within international FMCG companies;
• Successful experience in building effective interaction with top federal retail chains; negotiating at the decision-maker level to ensure the most favorable commercial and marketing conditions for activation launches.