Title: Senior Manager for Commercial Planning of Special Marketing Programs
Company: Mondelēz Rus
Location: Moscow
Experience: 3 to 6 years
You will:
- Develop brand development strategies by strengthening presence at the point of sale in collaboration with sales and marketing departments;
- Develop an annual calendar of activities for key national retail chains within your area of responsibility;
- Develop a portfolio approach (flavors, formats, new products, packaging) for the brand(s) within the framework of activations in retail chains;
- Develop a plan to support in-store activations using retail chain tools;
- Monitor the timely and correct execution of approved activations: from agency briefing to activation launch in the retail chain (including budget control);
- Analyze conducted activations: assess effectiveness, benefits for the company and for the retail chain;
- Effectively interact with marketing department teams, sales department teams, finance department, legal department, and other Company departments to accomplish assigned tasks, as well as build processes for effective interaction of your team with the mentioned departments;
- Develop, train, motivate, and evaluate the work of direct subordinates; coordinate and implement development plans together with employees, distribute roles and responsibilities among subordinates;
- Build partnerships with agencies and actual project executors on site;
- Collect and analyze publicly available market information and competitor activities to improve effectiveness;
- Comply with policies and procedures adopted in the Company, undergo mandatory training, and ensure compliance with policies and procedures, as well as subordinates' training within the deadlines established by local regulatory acts of the Company or the supervisor.
We offer:
- A dynamic environment – work “on the go” with a focus on results;
- Professional growth and development;
- The opportunity to implement your ideas!
- Competitive salary and performance bonuses;
- Annual salary review;
- Extended voluntary medical insurance with dental coverage;
- Meal allowance;
- Training, support, and mentorship;
- Hybrid work format.
We expect:
- Higher education in marketing, management, economics, sociology, advertising;
- English language proficiency (Advanced level);
- Successful experience in a similar position for at least 3 years in international companies selling fast-moving consumer goods, or successful experience as a brand manager for at least 3 years in international companies selling fast-moving consumer goods;
- Successful experience in developing and analyzing, together with marketing and sales departments, an annual sales activation plan in retail chains and its effectiveness within international FMCG companies for at least 3 years;
- Successful experience in brand strategy development, brand building, innovation and brand activation development; experience in developing national campaigns, customized launches aimed at stimulating sales at points of sale;
- Experience in effective interaction with BTL, advertising, media, and creative agencies;
- Successful experience in managing a brand portfolio, Profit & Loss (P&L) analysis, brand portfolio growth analysis, profitability, and investments;
- Successful experience using retail, shopper, and analytics data to develop a joint development plan with retail chains;
- Successful experience in project management within a matrix structure in international FMCG companies;
- Successful experience in building effective interaction with top federal retail chains; conducting negotiations at the decision-maker level to ensure the most favorable commercial and marketing conditions for activation launches.