What you will do
- Develop brand strategy and storytelling for 2-3 seasons, integrating online and offline channels
- Define the Big Idea for campaigns, ensuring their conversion potential
- Plan and execute offline activations: pop-up stores, events, partnership events, window displays, trade marketing — with clear KPIs for traffic and sales
- Manage integrated campaigns combining digital, outdoor advertising, SMM, bloggers, and offline channels for a cohesive impact
- Be responsible for budgeting and ROI of all brand activations, ensuring their commercial effectiveness
- Conduct market research and consumer insights analysis to identify sales drivers
- Monitor the quality of all brand touchpoints (from website to storefront), maintaining a unified premium image
- Manage partnerships and ambassadors to enhance brand desirability and generate demand
- Build and manage the brand team, ensuring its effectiveness
- Develop succession planning for competencies to ensure the sustainability and effectiveness of the department
What we are looking for in a candidate
- 5+ years of experience in brand management (preferably in fashion, retail, FMCG, or lifestyle sectors)
- Proven track record of increasing brand awareness and sales growth through integrated campaigns
- Experience in developing and implementing brand strategies with measurable business results
- Successful launches of offline activations (pop-up, events, trade marketing)
- Experience in budgeting and managing marketing P&L
- Proficiency with analytical tools (Google Analytics, Yandex.Metrika, Power BI — an advantage)
- Knowledge of market research methodologies (qualitative/quantitative methods)
- Experience in developing brand strategies and positioning with a focus on commercialization
- Experience in planning and budgeting integrated campaigns (online + offline)
- Experience in managing trade marketing, merchandising, POS materials, pop-up projects
- Experience in organizing offline events and partnership programs with measurable business results
- Skills in evaluating activation effectiveness (ROI, ROAS, sales attribution)
- Experience in conducting marketing research (qualitative and quantitative) to identify demand drivers
- Understanding of digital tools (Google Analytics, Yandex.Metrika) and offline metrics (store traffic, conversion) at a conceptual level
- Higher education (Master's degree or MBA is welcome) in Marketing, Management, Advertising, or related fields
- English language proficiency — B2 level (Upper-Intermediate) or higher
What we offer
- An open culture and a team that supports your development
- A strong, ambitious product
- Official employment, competitive salary, and performance-based bonuses
- Voluntary medical insurance policy including dental care
- Training at the 12 STOREEZ academy, discounts from Skillbox and Skyeng partners
- Discounts on brand products and a birthday voucher
- Hybrid work schedule: option to work remotely partially
- Comfortable environment: cozy meeting rooms, fruits and aromatic coffee in the kitchen, "bring your dog to work Friday," and other nice perks
- Loft-style office at Trekhgornaya Manufactura: 10-15 minutes walk from metro stations Ulitsa 1905 Goda, Vystavochnaya, Krasnopresnenskaya. Starting September, a new office located in the Skolkovo innovation center
What are the next steps
- We will contact you to schedule a convenient interview time
- During the interview with HR, we will discuss your goals and experience
- At the interview with your future manager, we will discuss tasks and priorities and explain how the workflow operates
- During the interview with the hiring ambassador, we will assess our value alignment
- We will request references from your previous employers
- We will send you an offer
