Brand Marketer / Marketing Lead

Who we are

BOSSY LADY is a women's footwear brand founded in St. Petersburg in 2018. For over 8 years, we've been making girls across the country fall in love with our collections. We have a strong, high-quality product and a large base of loyal customers.

Our main goal is to become the top-of-mind brand for online shoe purchases for every girl. Our mission is to ensure that every client enjoys her new state of mind from purchasing BOSSY LADY brand footwear.

We are developing steadily and building a strong team that grows with the company. We have a warm, friendly team where everyone has the opportunity to influence the outcome. We constantly learn and develop together — and grow as professionals as the company grows. Internally, we value taste, customer care, honesty, and structure; we build all our processes in accordance with these values.

If a strong product, a team that cares, and future scale appeal to you — we'd be happy to meet you!

We are actively developing, preparing for large-scale growth, and looking for a Marketing/Brand Lead to join our team.

About the role and the team

We are looking for someone who will take marketing entirely and turn it into a system. The role is very multifaceted: it involves brand building, diversifying marketing channels, establishing a system and analytics, and team management.

The role offers great autonomy and a growth horizon up to CMO level, while initially requiring a lot of hands-on work. You will work closely with the brand's founder, Elena — on the brand's vision, product, and tone, so alignment in values and brand sense is important to us.

Our team shares key values: love for one's work, honesty, openness, and a constant desire to grow and develop. We will work well together if you share them too!

What you will do

The core of the role is to create an authentic brand through content: develop a brand strategy and implement it through content in various formats, using and testing different channels. Systematically manage lead generation through numbers.

Around this:

• Oversee and develop SMM
• Elevate influencer marketing to a new level
• Launch and develop CRM marketing, grow LTV and repeat purchases
• Diversify marketing channels (we are currently heavily reliant on Instagram)
• Work on SEO and the website as the main sales channel
• Develop partnerships and the PR direction
• Build analytics for the entire marketing department by channel, analyze and evaluate the effectiveness of all marketing activities
• Understand and feel our customer, provide feedback on the product, participate in collection formation

Metrics you will be responsible for:

• Leads by channel: growth in their number and quality
• Number of new customers
• LTV, repeat purchases
• Brand awareness

The team you will lead:

SMM Manager / Content Manager / Content Team Lead / Influencer Marketer / Operational Marketer / Close cross-functional collaboration with the Sales Department

We expect you to have:

• Experience in marketing in fashion / beauty / lifestyle for 3+ years
• Experience managing a team of 5+ people
• Experience in building brand strategies and implementing them through content, influencer marketing, and other channels
• Proficiency in content marketing and the ability to generate leads through it
• Broad brand vision and cultural acumen; a strong understanding of Fashion
• Practical experience in building CRM marketing and working with databases (retention, repeat purchases)
• Forward-thinking mindset: you see and feel things before others, understand customer psychology intuitively, can predict outcomes and design the path to achieve them
• Systemic approach: you can not only come up with ideas but also build, calculate, and bring them to fruition
• Desire to develop within a stable brand with an effective, compact team

What you will get:

• Work in a developing company with great potential
• Direct influence on the brand's development strategy
• Opportunity for career growth to Marketing Director

Working conditions:

• Hybrid schedule in St. Petersburg
• Salary depends on the candidate's level and is discussed individually
• Official employment according to the Labor Code of the Russian Federation
• Bonus: Pleasant discount on all company products, enjoyable corporate events, and joint concert outings with a friendly team