Head of Marketing at Bossy Lady Shoe Brand

• They are looking for a professional who will take charge of brand development on social media and through influencers, as well as build a holistic marketing system with a focus on social media. This role is for someone who can think strategically, understand cultural context, knows how to build a strong brand, and turns content and influence marketing into measurable business growth
• This is a role with significant autonomy and growth potential up to CMO level. You will work closely with the brand founder, Elena, on the brand's vision, product, and tone, so alignment in values and brand sensibility is important
• In our team, we share core values: passion for our work, honesty, openness, and a constant desire to grow and develop

• The core of the role is to create an authentic brand through content: develop a brand strategy and implement it through various content formats across social media, influencers, and special projects/partnerships. Systematically manage lead generation through data

Around this core:

• Lead SMM
• Elevate influencer marketing to the next level
• Grow LTV and repeat purchases through a smart content strategy
• Diversify marketing channels
• Develop partnerships and the PR direction
• Build analytics for the entire marketing department across channels, analyze, and evaluate the effectiveness of all marketing activities
• Understand and feel our customer, provide feedback on the product, participate in collection development

Metrics You Will Be Responsible For:

• Leads by channel: growth in their number and quality
• Number of new customers
• LTV, repeat purchases
• Brand awareness

Team You Will Lead:

SMM Manager / Content Manager / Content Team Lead / Influencer Marketer / Operational Marketer / Close cross-functional collaboration with the sales department

• At least 3 years of marketing experience in fashion/beauty/lifestyle
• Experience managing a team of 5 or more people
• Experience in building brand strategies and implementing them through SMM, content, influencer marketing, and other channels
• Proficiency in content marketing and the ability to attract leads with it
• Broad brand vision and cultural sensibility; a keen eye for fashion trends
• Forward-thinking mindset: you see and feel things before others, understand customer psychology intuitively, can foresee outcomes and design the path to achieve them
• Systemic approach: you can not only come up with ideas but also organize, quantify, and deliver them to completion
• Desire to grow within a stable brand with an effective, compact team

• Work in a developing company with great potential

• Direct influence on the brand's development strategy

• Opportunity for career growth to Marketing Director

• Hybrid schedule in Saint Petersburg

• Salary depends on the candidate's level and is discussed individually

• Official employment according to the Labor Code of the Russian Federation

• Bonus: a pleasant discount on all company products, heartwarming corporate events, and joint concert outings with a friendly team