Brand Marketing Manager

Brand Marketing Manager at BLANKS

Hybrid, office in Moscow, Salary discussed individually

BLANKS is a new Russian brand of functional nutrition for people for whom sports and physical fitness are part of everyday life. We are creating a line of products for various active lifestyle needs: maintaining hydration and energy during exertion, nutrition during workouts, getting extra protein, and recovery after them.

What needs to be done — Develop brand and product marketing: shape the positioning of BLANKS as Performance Nutrition for Everyday Athletes, maintain a unified logic for the product line, and plan marketing promotion for new products — Build marketing strategy and planning: create a marketing calendar, set priorities, and integrate content, partnerships, ambassador programs, sports events, and commercial activities into a unified system — Develop brand content and communication: create a content strategy, define themes, audiences, and formats, assign tasks to the team and contractors — Develop partnerships and the sports community: work with ambassadors and sports communities, launch collaborations, and oversee BLANKS sports events and activations — Support sales through marketing: plan activities to promote products on Ozon and the website, in HoReCa, fitness and retail chains — Manage budget and evaluate marketing effectiveness: allocate resources among activities, track expenses, reach, traffic, promo code usage, and sales, evaluate the results of content, partnerships, ambassador programs, and events

What are the requirements — 3+ years of experience in brand marketing or consumer marketing (preferably with physical products) — Experience in independently managing a brand or a significant part of its marketing: working with positioning, marketing strategy, and communication architecture — Experience launching new products and bringing them to market (product launches/GTM) — Experience in content management and external contractors, working with partnerships, ambassadors, influencer, or community marketing — Understanding of marketing analytics, budgeting, and basic commercial indicators — Ability to combine strategic thinking with practical implementation: independently transform business tasks into an action plan and bring projects to completion — Good visual taste and awareness of modern consumer and lifestyle brands — Willingness to work in a small, fast-growing team alongside the founder and build processes from scratch — Interest in sports, wellness, and performance lifestyle will be a big plus.

Apply: to email recruiter contact with the subject line "BLANKS"