Familia is the founder and leader of Russian off-price retail, holding a unique position due to its product and pricing policy, and the breadth and frequency of assortment updates. The chain's stores offer a wide range of men's, women's, and children's clothing and footwear, accessories, toys, a full spectrum of home and decor items, pet supplies, and much more at the most affordable prices.
We invite professionals who want to grow with us in advertising and marketing to join our team as a Senior Brand Manager!
Your tasks:
- Development, approval, growth, and implementation of the Familia brand strategy.
- Development and execution of federal and seasonal advertising campaigns (TV, OLV, OOH, Point of Sale) – from briefing creative and production teams to implementation.
- Development and maintenance of the brand's visual communication – integration and audit within communication channels: brand retail outlets, digital space, brand social networks.
- Work with brand retail spaces – integration of store design concepts and compliance checks.
- Development and integration of trade and seasonal POSM into the chain's retail spaces.
- Brand and market marketing research.
- Budgeting.
What we expect from you:
- Higher education.
- At least 5 years of experience in marketing, with at least 3 years in a similar position with similar responsibilities.
- Proficient in MS Office suite programs.
- Analytical mindset, ability to work in a multitasking environment.
What we are ready to offer:
- A comfortable office near "Ulitsa 1905 Goda" metro station / "Krasnopresnenskaya" metro station (Business Center "Sibir" within 5-6 minutes' walking distance).
- Official employment according to the Labor Code of the Russian Federation from the 1st working day, all social guarantees, voluntary medical insurance (DMS) after the probationary period.
- Corporate discounts from partners: discounts at fitness centers, theaters, banking and educational services, as well as contests and quizzes with prizes, gifts for children.
- Work in a young, professional, ambitious team with opportunities for growth and development.
- 5/2 work schedule, from 9:00 to 18:00 (alternatives 8:00-17:00 / 10:00-19:00), hybrid format after the probationary period.
Skills: Marketing Communications, Marketing Research, Marketing Campaign Planning, Brand Promotion, Brand Development, Brand Management, Competitive Environment Analysis, Marketing Analysis
