Company:** X5
Location: Moscow
Experience: 3 to 6 years
Responsibilities:
- Brand launch management;
- Management of assigned brands from the stage of negotiations with the manufacturer to reaching planned sales, development and maintenance of a roadmap for each brand;
- Cross-functional interaction;
- Brand marketing and commercialization: brand formation and positioning, value proposition and assortment recommendation for a specific retail chain, preparation of selling stories and presentations for category managers, participation in brand defense before the retail chain, as well as in calculating the brand's financial model;
- Development of launch and support plans: promotions, sales start, in-store, digital; budget approval with the manufacturer and retail chain, adaptation of packaging and communication for the Russian consumer;
- Analytics and reporting;
- Monitoring the competitive environment, prices, and representation, including unauthorized sales on marketplaces.
- Portfolio development.
Requirements:
- Higher education;
- Relevant work experience of 3+ years (in brand / product management, trade marketing, or new product development (NPD) in FMCG, with an importer-distributor, or in a retailer's private label team);
- Proven experience of launching a brand or new line "from scratch" to shelf – with specific results, understanding of brand economics; experience of project work in a cross-functional team; experience in preparing materials and defending decisions before director-level management.
- Proficient in Excel (pivot tables, working with calculation models) and PowerPoint (independent creation of clear presentations without a designer).
- English language at Upper-Intermediate (B2) level or higher;
- Entrepreneurship, communication skills, structured thinking, resilience to uncertainty, results orientation, and attention to detail.
We offer:
- Employment according to the Labor Code of the Russian Federation in the #1 Company in the grocery retail market;
- Competitive "white" salary;
- Comfortable offices and a hybrid 5/2 schedule ensuring work-life balance;
- Excellent voluntary medical insurance, life and health insurance (including travel abroad and dental care);
- Developed system of compensations and benefits;
- Prime-zone privilege program (discounts on goods and services and special offers from partner companies);
- Discounts in X5 retail stores.
