Title: Senior Brand Manager
Company: MTS Bank
Location: Moscow
Experience: More than 6 years
MTS Bank is developing digital financial services and making them accessible to everyone.
Responsibilities:
- Develop the Bank's brand strategy and communication platform
- Develop and launch major 360° image and advertising campaigns
- Formulate communication briefs and manage the work of creative, media, and research agencies
- Develop brand identity and ensure brand consistency across all touchpoints
- Manage key brand metrics and evaluate communication effectiveness
- Analyze the market, competitive environment, and consumer trends
- Manage the budget and cross-functional projects
- Interact with product, design, digital, PR, CVM, and other business teams
Candidate Requirements:
- From 5 years of experience in brand marketing in large companies (experience in fintech, telecom, or FMCG companies will be a plus)
- Experience managing federal brands and large-scale advertising campaigns
- Experience participating in a comprehensive brand update or a launch from scratch
- Strong strategic and creative thinking
- Understanding of brand research, media planning, and digital communications
- Ability to independently manage projects from strategy to implementation and evaluation of results
Skills: Brand strategy, 360 advertising campaigns, Brand management, Brand promotion
