Mokka is a popular fintech service in Russia and Eastern Europe in the BNPL (Buy Now Pay Later) segment. It allows users to receive an instant advance for purchases and other purposes with installment payments. You can register with Mokka in two clicks directly in the store or mobile app: no need to fill out long questionnaires or sign papers – the entire process is completely online.
Mokka is powered by over 10 years of accumulated experience, modern mobile and cloud technologies, and a flexible approach to processes. The service is used by over 12 million clients, and Mokka is available in more than 9,500 partner stores, including Detsky Mir, Il de Beaute, Avito, MegaFon, and others.
We are currently looking for a Chief Marketing Officer to lead the marketing function, strengthen the Mokka brand, and directly influence business growth.
Your responsibilities will include:
- Developing and implementing Mokka's marketing and communication strategy in key markets
- Developing the brand and increasing its recognition among users and partners
- Driving the growth of the client base, traffic, and mobile app installations
- Managing all key marketing areas: brand marketing, performance marketing, SEO, SMM, reputation management, CRM, partner marketing, and trade marketing
- Developing a long-term brand development plan, considering the company's strategy and growth plans
- Building the marketing team: defining its structure, attracting talented specialists, setting goals, and helping the team achieve results
- Generating and launching marketing and communication campaigns
- Defining goals, budgets, and plans for all marketing areas, and evaluating the effectiveness of investments
- Building collaboration with external partners: creative, digital, and PR agencies, as well as influencer marketing contractors
- Ensuring timely launch of campaigns, considering business seasonality, customer behavior, and partner plans
- Maintaining brand integrity, its positioning, and communication across all channels
- Participating in key business decisions and prioritizing company development
We'll be a great match if you:
- Are or have been a CMO or Head of Marketing in a fast-growing company – preferably in fintech, payment services, e-commerce, or a tech business
- Have a proven track record of increasing brand awareness and acquiring customers through various channels
- Can simultaneously work with both B2C and B2B audiences
- Possess strong expertise in key marketing areas: brand, digital, performance, PR, CRM, and partner marketing
- Can build and develop a team, set direction, and unite specialists from different markets around common goals
- Are focused on concrete and measurable business results
- Make data-driven decisions, can analyze metrics, and find solutions in uncertainty
- Are ready to work at a fast pace, take responsibility, and be at the center of key decisions
- Have a good command of English
We offer:
- A key role in the company with a direct impact on the brand, product, and business results
- The opportunity to shape the marketing strategy and independently choose tools to achieve goals
- Ambitious tasks and work in a dynamic product fintech company
- Fast decision-making and minimal bureaucracy
- A strong team of experienced top managers – from McKinsey and leading banks, ready to share expertise and support new ideas
- The opportunity to work across multiple markets and develop an international brand
- Professional development: training, skill enhancement, and participation in industry conferences
- Attractive salary and bonuses, to be discussed individually
- Full compliance with the Labor Code of the Russian Federation
- A modern loft-style office in the "Danilovskaya Manufaktura" business center, within walking distance of "Tulskaya" metro station
- Hybrid work format: four days in the office and one day remote
- Voluntary medical insurance (DMS) and other corporate benefits
