What you will be doing
- Forming and implementing the marketing strategy of Alfa Investments: identifying growth points, priorities, and key initiatives.
- Responsibility for marketing results: business growth through effective customer acquisition, strong product offerings, and communications.
- Working with the customer funnel in conjunction with business and product teams: analyzing marketing campaign results, identifying problems and growth points, forming and defending proposals for funnel improvement.
- Developing product offers and value propositions in collaboration with business and product teams.
- Managing comprehensive promotion: brand communications, media advertising, PR, owned channels, special projects, partnerships, and events.
- Promoting Alfa Investments in mobile products and developing the Telegram channel.
- Managing the marketing budget and increasing investment efficiency.
- Leading the marketing team: setting goals, distributing responsibilities, fostering employee independence, and controlling results. Building effective collaboration with business, product, analytics, and other related teams.
Our requirements for candidates
- Experience managing a marketing team of 5 or more people, including strong independent specialists.
- Experience in marketing large digital products with responsibility for measurable business results. Experience in fintech or finance will be an advantage; we are also considering strong candidates from e-commerce and tech.
- Experience managing large marketing budgets and evaluating the effectiveness of marketing investments.
- Strong expertise in product and brand marketing, understanding of the customer funnel and principles of digital product promotion.
- Strong analytical thinking: ability to independently analyze data, identify causes of deviations, formulate hypotheses, and make decisions.
- High level of independence and responsibility for results: ability to identify a problem, propose a solution, and see it through to implementation.
- Strong leadership skills: ability to set clear goals, delegate, develop employees, provide direct feedback, and make tough decisions.
- Ability to work in a complex matrix organization: negotiate, challenge business and product with arguments, and achieve results without formal authority.
- A combination of strategic thinking with a willingness to dive deep into specific tasks when necessary.
What we offer
- Stable and transparent income: salary level is discussed upon completion of the interview.
- Comfortable workspace: our modern office is located in the banking cluster, a 3-minute walk from Technopark metro station. There is a large selection of cafes and restaurants nearby where you can have diverse lunches with colleagues, change your environment, and "recharge".
- An environment for your inevitable development: complex and interesting tasks await you using a large array of data. We regularly hold training sessions, webinars, and you will have access to free corporate libraries from Alpina and business publications, as well as discounts on foreign language courses.
- A sense of camaraderie: we have a friendly atmosphere and a team of top professionals who are ready to share their expertise with you.
- Care for your health: a voluntary medical insurance program that includes dentistry and service at the best clinics in the city, discounts on fitness club memberships, and informal sports communities. There is also a fitness room in the office.
- Opportunities for diverse leisure activities: discounts on services from travel agencies, food products, restaurants and bars, shops, and beauty salons.
- Work at an employer recognized as the best three times in Russia by hh.ru, Forbes, and RBC.
- AI literacy development program: tracks on working with neural networks from basic to advanced levels.
How to contact us
For all inquiries, please contact the HR department employee: Chernova Elena Ivanovna
EICHERNOVA@ALFABANK.RU
Apply
