Title: Senior Marketing Manager (Special Projects, Ozon Bank)
Company: Ozon
Location: Moscow
Experience: 3 to 6 years
We are building Ozon Bank as a modern IT product and growing rapidly. Millions of people and their businesses use our products and services. We implement all the most complex and important systems ourselves. We are proud of the team atmosphere: open dialogue, colleague support, the opportunity to influence results, and recognition of achievements.
We are looking for a marketer for the B2C special projects team who will create and implement projects that help achieve incremental metric growth. Our products are all the bank's B2C products, for example, a debit card, insurance, and others.
Your responsibilities will include:
- Formulating and implementing bank product promotion plans based on business objectives. Areas of work include special and co-promotion projects, incentive campaigns, contests, branding of various media.
- Launching marketing projects of various scales on a turnkey basis: from idea generation with forecasting and CJM to analyzing results.
- Analyzing the effectiveness of promotion, advertising campaign impact, and all activities.
- Developing communication materials: presentations, videos, POS materials, special project pages and landing pages, merchandise, promotion rules, etc.
- Creating technical specifications for related departments (media planning, design, digital, copywriting, analytics, product and business teams, etc.) and monitoring their completion.
- Participating in marketing research to solve communication tasks.
We expect:
- Marketing experience of 3+ years.
- Experience in creating and launching large-scale marketing projects from scratch with cross-functional teams.
- Experience in developing advertising creative, including landing pages for promotions and federal marketing projects.
- Experience in conducting marketing research.
- Independence and proactivity in problem-solving.
- Ability to analyze information, including digital and brand metrics, and draw conclusions.
- Proficient PC user (MS Office, 1C).
Will be a plus:
- Higher education in marketing or economics.
- Experience in banking or e-commerce.
- Proficient in Figma.
