Head of SMB Marketing Department

Responsibilities:

• Participates in defining the positioning of small and medium-sized businesses (SMB) across all client segments and products within strategic planning;
• Organizes annual planning and planning for each individual marketing initiative or campaign;
• Forms value propositions for SMB clients together with the business team;
• Coordinates the bank's communication activities aimed at promoting the bank's product and service offerings to SMB clients;
• Approves internal bank briefs for conducting research, promotion campaigns, and creative development;
• Effectively interacts with other departments within the Marketing Department on research, preparation and launch of communication campaigns, and event organization;
• Coordinates the effective presentation of products across all communication channels and is responsible for its accuracy;
• Sets target indicators before the start of each campaign and tracks selected metrics during and after the activities for joint evaluation of effectiveness with the business (e.g., growth of brand queries on the internet, volume of additional sales and acquired clients, reach, and other performance indicators);
• Develops and presents reporting materials to the business based on the results of marketing campaigns;
• Leads and coordinates the process of budgeting marketing and communication expenses for the SMB segment;
• Controls budget execution throughout the year.

Requirements:

• Higher education (preferably in economics);
• Experience in banks, fintech, telecom, financial, or insurance companies is desirable;
• Experience in managing marketing projects for the B2B segment;
• Experience in developing marketing communications;
• Performance management;
• Strong communication skills;
• Experience in building strategic relationships with business teams;
• Experience in shooting TV commercials;
• Experience interacting with analysts and the sales funnel business, research, budgets;
• Must understand the full cycle (media, creative, analytics, performance, printing, etc.).