Title: Marketing Communications Manager
Company: Kaspersky Lab
Location: Moscow
Experience: 3 to 6 years
What will you be doing?
- Development and management of integrated marketing campaigns, primarily in the B2B segment: supporting all stages - from pitch preparation and documentation to implementation and preparation of final reports.
- Implementation and activation of marketing campaigns, including creative solutions, media placements, and other activities aimed at solving key business problems. Coordination of campaign planning and implementation with headquarters and regional teams.
- Development and promotion of expert content in accordance with the marketing calendar.
- Monitoring the implementation, tracking, and evaluation of marketing campaign effectiveness: analyzing results and preparing reports on key performance indicators.
- Support for cross-functional teams in the development and implementation of communication materials and activities, including B2B product marketing teams, R&D, regional marketing teams in Russia and other countries, as well as Marketing Excellence and Corporate Communications teams.
- Development of marketing campaigns based on the Customer Journey Map (CJM) approach, ensuring the involvement of necessary stakeholders and integration of all activities.
- Participation in the formation of the annual marketing calendar and budget planning.
What we expect from you:
- Higher education in marketing.
- 5 + years of experience in marketing, including the development and implementation of marketing campaigns, advertising and communication projects, content creation.
- Have experience with B2B marketing.
- Understand how digital, media, and performance tools work, know how to plan campaigns in different markets and evaluate their effectiveness.
- Have experience working in an international environment and interacting with teams from different countries.
- Fluent in English.
- Good understanding of digital marketing, media planning, campaign effectiveness evaluation, and brand tracking.
- Understand the specifics of working with a corporate audience, its needs, and key business objectives.
- Ability to work with data: analyze the results of marketing activities, identify patterns, and formulate conclusions that help make business decisions.
- Confidently present your projects and represent work results to international and cross-functional teams.
- Strong in communication and negotiation, able to build effective interaction with colleagues and partners from different functions and cultures.
- Able to independently organize work, make decisions, and be responsible for the results.
- Have experience in cross-functional management of marketing projects and coordination of a large number of stakeholders.
- Experience or understanding of the specifics of IT, information security, and/or telecommunications will be an advantage.
Skills: English, Marketing Communications, B2B Marketing, Marketing Strategy, Strategic Marketing
