Travel Brand Manager (B2B)

Yandex Travel is not just a trip planning service, but a whole ecosystem that helps millions of people and thousands of companies worldwide. We are looking for an experienced brand manager who will take on the development of the B2B segment and build a brand that helps businesses grow.

You will become a key player in the team, responsible for the marketing strategy for various segments of our corporate clients and partners. Your main goal is to form and implement a strategy that will bring measurable business results and strengthen the service's position in each segment.

What tasks await you

Develop marketing strategy and growth plan in key segments You will develop approaches to working with hoteliers, corporate clients, and agencies. You will create a promotional activities plan that considers the customer journey (CJM) of each segment and effectively allocate the budget to maximize impact. You will also synchronize marketing and product work to form a long-term development strategy.

Build end-to-end analytics and research database Together with the analytics team, you will create tools for digitizing key marketing initiatives. Together with the marketing research team, you will form an accumulated knowledge base that will form the basis for all future activities and service development.

Develop and evolve brand strategy You will shape the positioning of key products, develop and evolve the brand platform, and ensure communication consistency. Your task is to convey the product vision to the audience and ensure brand representation in categories.

Ensure brand representation in categories You will integrate the service into key industry events and participate in organizing your own events to build relationships with partners and strengthen relevance in each category.

Manage cross-functional projects You will manage interaction with related teams — product, business development, creative studio, PR, and others. You will be the "conductor" who unites the efforts of all participants to achieve common goals.

We expect you to have

• At least three years of experience in B2B marketing
• Experience implementing 360 advertising campaigns
• Experience with research and data: ability to launch trackings, use dashboards to find insights, growth points, and form hypotheses
• Ability to develop marketing strategies focused on business results
• Experience with all levels of the funnel and familiarity with key marketing and brand metrics
• Understanding of how to define and digitize goals, as well as break them down into a metrics tree (business → marketing → communication)
• A research spirit — you are not afraid to test hypotheses and search for new acquisition channels
• Ability to build effective collaboration in cross-functional teams
• Love for challenges — ambitious goals and non-trivial tasks motivate you