A large, well-known company – one of the leaders in the Russian market of climate equipment and engineering systems (over 30 years in the market) is seeking a Marketing Director.
Position Goal - to ensure sustainable growth in profit and market share of the company by developing and implementing a long-term marketing strategy, managing holding brands, and promotion channels.
🔷 Responsibilities:
- Development and implementation of the holding company's marketing strategy for 3-5 years, including budgeting and monitoring the ROI of marketing investments;
- Management of company brands and bringing new products to market (GTM strategies);
- Building an effective system of marketing analytics and research (market analysis, competitor analysis, consumer behavior analysis in B2B and B2C);
- Development of the digital direction: management of web infrastructure, SEO, contextual advertising, targeted advertising, media advertising, email marketing;
- Organization of marketing at points of sale (offline activities, exhibitions, conferences, visual environment, presentation materials, and promotional products);
- Management of customer experience and loyalty programs, development of the CRM system as a tool for managing the sales funnel and customer experience;
- Participation in the development of new services and digital solutions for clients and partners;
- Support for tender processes and key clients (preparation of proposals, references, negotiation materials);
- Formation and development of the marketing team (management, KPI setting, training, hiring).
🔷 Requirements:
- Higher education: marketing/economics/management + additional MBA education will be a plus.
- Experience in leading a marketing department in large manufacturing or diversified companies with approximately 5000 employees for over 7 years.
- Industry sectors: B2B distribution, industrial manufacturing, DIY retail.
- We do NOT consider candidates from the following sectors: food products, clothing, footwear, HORECA, Lifestyle!!!
- Understanding of the sales funnel and lead generation management.
- Product portfolio management and pricing.
- English language – B2 or higher (for working with foreign vendors and documentation).
