The manufacturing company of construction materials PENOPLEX is looking for a Marketing Director to lead the development of marketing and product strategy, unite the team's work with business goals, and help strengthen the company's market position.
Responsibilities:
- Develop and implement the company's marketing and product strategy: form an annual plan broken down into half-years, quarters, and months.
- Analyze the market, competitors, customer needs and behavior, identify growth opportunities.
- Manage product assortment development, form product positioning, and organize new product launches.
- Develop promotion programs, plan and execute advertising campaigns.
- In collaboration with sales departments, create tools to support sales teams and increase conversion.
- Manage brand communications, ensure compliance with corporate identity and brandbook.
- Organize the company's participation in exhibitions, conferences, and industry events.
- Coordinate the creation of marketing materials: presentations, POS materials, banners, photo and video content.
- Develop loyalty programs to attract and retain customers, and stimulate repeat purchases.
- Plan the marketing budget, control expenses, and prepare reports.
- Build marketing analytics: evaluate the quantity and quality of leads, conversion, and the economic efficiency of promotion.
- Lead the team, develop specialists, and coordinate the work of contractors.
Requirements:
- Over 5 years of experience in marketing industrial goods. Priority given to experience in the construction materials sector.
- Experience in developing and implementing marketing and product strategy.
- Understanding of B2B sales specifics and the ability to build interaction between marketing and the commercial team.
- Experience in product assortment development, product positioning, and bringing new products to market.
- Skills in managing a marketing budget and evaluating the effectiveness of promotion investments.
- Experience in managing a team and contractors.
- Ability to translate strategic goals into specific plans, set priorities, and achieve measurable results.
What we offer:
- Opportunity to influence company development: shape PENOPLEX's marketing and product strategy and implement it in specific projects.
- A wide range of management tasks: from assortment development and new product launches to brand promotion and marketing efficiency improvement.
- Work with tangible results: implement projects in collaboration with sales departments and see their contribution to business development.
- Opportunity to develop the team: enhance specialists' competencies, build processes, and coordinate contractor work.
- Official employment and a fully transparent, competitive salary. Income level is discussed individually based on your experience and competencies.
- Work schedule 5/2.
- Voluntary medical insurance (DMS).
- Office in St. Petersburg.
