B2B Marketing, Brands, and Market Development Director for a large agroholding
A large agroholding is looking for a B2B Marketing, Brands, and Market Development Director.
What is critical:
- Strong B2B marketing (70% of the business). Experience in launching a product from the commodity category (interchangeable raw materials) into a value-added solution and defending a price premium.
- Evidence-based marketing based on client economics. Ability to digitize the P&L of professional buyers and package complex technological solutions.
- Relevant background. Priority - food ingredients, agritech, veterinary medicine, or industrial giants (petrochemicals, metallurgy, building materials), where marketing manages value and margin.
Attention! Vacancy from a recruitment agency!
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