A multi-industry holding company AlfiGroup is seeking a Marketing Director.
Alfi Group is a multi-industry holding company that unites a network of leading enterprises in the construction industry, sanitary ware, bathroom furniture, and paints and varnishes. Over 19 years in the market, over 20 production enterprises, and over 8000 professionals in the team.
Key Challenges and Tasks:
- Strategy: Development and implementation of the marketing strategy for the holding company and sub-brands, with differentiation of positioning and target audiences.
- Business Unit Synergy: Coordination of marketing teams, building cross-functional interaction.
- Development and implementation of a unified marketing strategy for a portfolio of "X" brands with differentiated positioning and target audiences.
- Budget Management: Consolidation, justification, and optimization of the holding company's marketing budget.
- Technology Scouting: Constant search for new customer acquisition channels, market capacity assessment, and launch of new product lines.
- Data-driven Approach: Creation of an end-to-end analytics system from the first contact to ROMI.
- Brand Management: Capitalization of the holding company's brands, reputation management (PR/GR/IR), and strengthening of the HR employer brand in the market.
Ideal Candidate Profile:
- Scale Experience: You have already worked as a CMO/Marketing Director in companies with 3,000+ employees or large holding structures for 5+ years.
- Multi-format: Successful, confirmed experience in B2B and B2C segments.
- Multi-brand: Mandatory successful experience in managing marketing in multi-brand companies.
- Metrics Dictionary: You manage the business through numbers, not "intuition."
- Leadership: Experience managing cross-functional and remote teams of 20+ people, ability to motivate department leaders (Brand, Digital, PR, Trade).
- Diplomacy: Developed negotiation skills at the shareholder and top management level.
Conditions:
- Opportunity to implement your professional experience, transparent remuneration system – fixed part + KPI (final income level is discussed individually).
- 5/2 work schedule, employment according to the Labor Code of the Russian Federation.
- Excellent and cohesive team focused on the holding company's development.
- Stylish, modern office with dedicated rest areas, an equipped and comfortable workspace (Moscow City).
- Corporate mobile communication.
- Stability, social security, and confidence in the future.
