Responsibilities:

• Development and implementation of the company's marketing strategy, clearly aligned with business goals (market share growth, expansion into new regions, launch of new brands, etc.).
• Creation and management of the marketing budget.
• Planning and execution of advertising and marketing campaigns.
• Organization and conduct of events: specialized exhibitions (e.g., MIMS), dealer conferences, training webinars for partners.
• Analysis of the results of conducted events, development of proposals for necessary changes and corrections based on them.
• Evaluation of the effectiveness of each sales channel and redistribution of resources if necessary.
• Optimization and control of marketing and advertising budgets and expenses.
• Development of recommendations for optimizing the company's product assortment and pricing policy, and sales channels.
• Methodological support of the sales process.
• Description of internal business processes and control over the execution of business processes in subordinate departments.
• Approval of the selection of research, creative, advertising, and other third-party organizations for conducting necessary work.
• Creation of effective advertising and training materials: not "beautiful" brochures, but catalogs with clear technical specifications, usage instructions, videos on the correct use of products.
• Prompt communication with sales departments.
• Operational control over the daily work of subordinate departments.
• Reporting to company management.

Requirements:

Experience as a Marketing Director with at least 3 years of experience in the relevant lubricant market in a wholesale company with various sales channels.

• Understanding of the specifics of the B2B and B2C markets.

• Knowledge of sales channels and their specifics: how to promote a product to different types of customers.

• Deep knowledge of the automotive oil and chemical market, key players. Their strengths and weaknesses, price positioning.

• Knowledge of modern marketing trends and the relevant market.

• Experience in developing and implementing marketing and advertising strategies.

• High level of understanding of internet marketing.

• Ability to conduct a comparative assessment of internet marketing tools.

• Ability to collect various up-to-date market information, conduct marketing analysis based on it, and draw conclusions.

• Experience in managing a team of 10 or more people.

• Understanding the strengths and weaknesses of employees, the ability to develop strengths.

• Improving employee work efficiency.

• Contacts and experience working with industry media, experts, automotive bloggers to organize expert opinions.

• Negotiation experience.

• Experience in developing and conducting product promotion campaigns.

• Experience working with large amounts of information.

• Experience in budgeting marketing and advertising activities.

• Ability to evaluate the effectiveness of marketing actions in various sales channels and redistribute resources if necessary.

• Possess commercial thinking. Understanding how cost price and markup are formed, so that marketing campaigns are profitable not only for the client but also for the company.

• Ability to segment the customer base and develop targeted offers for different segments.

• Operational and strategic planning skills.

• Effective business process management and optimization skills.

• Skill in preparing presentations and public speaking.

• Excellent knowledge of Excel, PowerPoint, 1C, AI.

We offer:

Work schedule: Mon-Fri. 9:00 AM - 6:00 PM

• Employment according to the Labor Code of the Russian Federation.
• Timely salary payment.
• Additional compensation for sick leave.
• 50% reimbursement of voluntary medical insurance (DMS) costs.
• Corporate mobile communication.

Work location: Ryabinovaya Street (1 km from MKAD). Convenient transport links via public transport