Alfi Group is a diversified holding company that unites a network of leading enterprises in the construction industry, sanitary ceramics, bathroom furniture, and paints and varnishes. Over 19 years in the market, over 20 production enterprises, and over 8000 professionals in the team.

Our main resource is a team of like-minded and goal-oriented professionals with extensive practical knowledge and effective experience in various industries, using a creative approach and non-standard solutions to achieve our ambitious goals.

CEO-1 Level Position

Key Challenges and Tasks:

• Strategy: Development and implementation of a marketing strategy for the holding company and sub-brands, with distinct positioning and target audiences.
• Business Unit Synergy: Coordination of marketing teams, building cross-functional interaction.
• Development and implementation of a unified marketing strategy for a portfolio of "X" brands with distinct positioning and target audiences.
• Budget Management: Consolidation, defense, and optimization of the holding company's marketing budget.
• Technology Scout: Continuous search for new customer acquisition channels, market capacity assessment, and launch of new product lines.
• Data-driven Approach: Creation of an end-to-end analytics system from the first contact to ROMI.
• Brand Management: Capitalization of the holding company's brands, reputation management (PR/GR/IR), and strengthening the HR employer brand in the market.

Ideal Candidate Profile:

• Scale of Experience: You have previously held CMO / Marketing Director positions in companies with 3,000+ employees or large holding structures for 5+ years.
• Multiformat Experience: Successful confirmed experience in both B2B and B2C segments.
• Multibrand Experience: Mandatory successful experience in marketing management within multi-brand companies.
• Metrics Dictionary: You manage the business through numbers, not through "intuition."
• Leadership: Experience managing cross-functional and remote teams of 20+ people, ability to motivate department leaders (Brand, Digital, PR, Trade).
• Diplomacy: Developed negotiation skills at the shareholder and top management level.

Conditions:

Opportunity to realize your professional experience, transparent remuneration system - fixed part + KPI (final income level to be discussed individually)

• 5/2 work schedule, employment according to the Labor Code of the Russian Federation;
• Excellent and cohesive team focused on the Holding's development;
• Stylish, modern office with dedicated rest areas, equipped and comfortable workspace (Moscow City);
• Corporate mobile communication;
• Stability, social security, and confidence in the future.