Metropol Hotel invites a Marketing Director to join its team – a leader who will define the strategic brand development of one of Russia's most iconic historic hotels.
Strategic Marketing Management
- Development and implementation of a long-term brand development marketing strategy.
- Formation of the hotel's positioning, definition of key promotion channels and marketing priorities.
- Setting goals, defining KPIs, and controlling the effectiveness of marketing initiatives.
Audience Research and Analytics
- Conducting in-depth analysis of the market and competitive environment.
- Researching the psychographic profile of guests, their lifestyles, motivations, values, and consumer behavior.
- Identifying new target segments and adapting the product and communications to their expectations.
Brand Management
- Forming the brand's ideology, philosophy, and values.
- Developing and implementing a unified visual and communication concept.
- Monitoring compliance with corporate identity, Tone of Voice, and brand standards at all guest touchpoints.
Marketing for the Ultra Luxury Segment
- Development of exclusive marketing campaigns for the ultra-wealthy audience.
- Creation of exclusive offers with an emphasis on privacy, individual service, and a high level of personalization.
- Building effective tools for attracting and retaining VIP guests.
Content and Visual Communication
- Art direction of all image-forming photo and video materials.
- Development of visual storytelling that reflects brand values and enhances its emotional appeal.
- Quality control of content across all communication channels.
Strategic Partnerships
- Identifying and developing partnerships with premium brands, luxury retail, art institutions, cultural projects, and other companies that share the brand's values.
- Initiating joint projects and collaborations aimed at expanding the audience and increasing the hotel's recognition.
PR and Reputation Management
- Development and implementation of a PR strategy.
- Managing brand reputation in leading business, lifestyle, and industry media.
- Interaction with opinion leaders, experts, influencers, and relevant communities.
- Forming the expert status of the hotel and its representatives.
CRM and Personalized Marketing
- Development of CRM marketing based on guest data analysis.
- Building hyper-personalized communications at all stages of the customer lifecycle.
- Implementing tools to increase loyalty, repeat visits, and Lifetime Value.
Commercial Interaction
- Close collaboration with Revenue Management and Sales departments.
- Development of marketing initiatives to increase occupancy, ADR, RevPAR, and revenue from additional services.
- Providing marketing support for the company's commercial goals and continuous analysis of the effectiveness of implemented projects.
We expect the candidate to have:
- Higher education in marketing, management, branding, or business.
- At least 5 years of experience as a Marketing Director or Head of Marketing, preferably in luxury hospitality, premium lifestyle, de luxe real estate, luxury retail, or related industries.
- Proven experience in creating and developing premium brands.
- Understanding of the specifics of working with High Net Worth Individuals (HNWI) and Ultra High Net Worth Individuals (UHNWI) audiences.
- Experience in building brand strategies, managing PR, CRM, and digital marketing.
- High level of exposure to trends, a developed sense of aesthetics, and an understanding of current trends in luxury communications.
- Strong analytical, strategic, and managerial competencies.
- English language proficiency at the Upper-Intermediate level or higher.
Conditions and Benefits:
- Official employment from the first day, holidays, and sick leave;
- Convenient location in the historic center of Moscow, 3 minutes from Teatralnaya metro station;
- Free corporate meals in the employee canteen;
- Voluntary medical insurance with dental coverage after the probation period;
- Regular employee entertainment events;
- Birthday gifts;
- Discounts on company products and hotels.
In your cover letter, please describe your key professional achievements, most successful marketing projects implemented, and your contribution to brand or business development.
We also ask you to indicate your expected income level (fixed remuneration and, if applicable, variable part).
