Marketing Director
Metropol Hotel is inviting a Marketing Director to join its team — a leader who will define the strategic brand development of one of Russia's most iconic historical hotels.
Strategic Marketing Management
- Development and implementation of a long-term brand development marketing strategy.
- Formation of the hotel's positioning, definition of key promotion channels and marketing priorities.
- Setting goals, defining KPIs, and monitoring the effectiveness of marketing initiatives.
Audience Research and Analytics
- Conducting in-depth analysis of the market and competitive environment.
- Researching the psychographic profile of guests, their lifestyles, motivations, values, and consumer behavior.
- Identifying new target segments and adapting the product and communications to their expectations.
Brand Management
- Formation of brand ideology, philosophy, and values.
- Development and implementation of a unified visual and communication concept.
- Monitoring adherence to the corporate identity, Tone of Voice, and brand standards at all customer touchpoints.
Marketing for Ultra Luxury Segment Clients
- Development of exclusive marketing campaigns for the ultra-wealthy audience.
- Creation of exclusive offers with an emphasis on privacy, individual service, and a high level of personalization.
- Formation of effective tools for attracting and retaining VIP guests.
Content and Visual Communication
- Art direction for all image-based photo and video materials.
- Development of visual storytelling that reflects brand values and enhances its emotional appeal.
- Quality control of content across all communication channels.
Strategic Partnerships
- Searching for and developing partnerships with premium brands, luxury retail, art institutions, cultural projects, and other companies that share the brand's values.
- Initiating joint projects and collaborations aimed at expanding the audience and increasing hotel brand awareness.
PR and Reputation Management
- Development and implementation of a PR strategy.
- Management of brand reputation in leading business, lifestyle, and industry media.
- Interaction with opinion leaders, experts, influencers, and specialized communities.
- Formation of the expert status of the hotel and its representatives.
CRM and Personalized Marketing
- Development of CRM marketing based on guest data analysis.
- Building hyper-personalized communications at all stages of the customer lifecycle.
- Implementation of tools to increase loyalty, repeat visits, and Lifetime Value growth.
Commercial Interaction
- Close collaboration with Revenue Management and Sales departments.
- Development of marketing initiatives that contribute to increasing occupancy, ADR, RevPAR growth, and revenue from additional services.
- Ensuring marketing support for the company's commercial goals and continuous analysis of the effectiveness of implemented projects.
We expect the candidate to have:
- Higher education in Marketing, Management, Branding, or Business.
- At least 5 years of experience as a Marketing Director or Head of Marketing, preferably in luxury hospitality, premium lifestyle, de luxe real estate, luxury retail, or related industries.
- Proven experience in creating and developing premium brands.
- Understanding of the specifics of working with High Net Worth Individuals (HNWI) and Ultra High Net Worth Individuals (UHNWI) audiences.
- Experience in building brand strategies, managing PR, CRM, and digital marketing.
- A high level of cultural awareness, a developed sense of aesthetics, and an understanding of current trends in luxury communications.
- Strong analytical, strategic, and managerial competencies.
- English language proficiency at Upper-Intermediate level or higher.
Conditions and Benefits:
- Official employment from day one, paid vacations and sick leave;
- Convenient location in the historical center of Moscow, 3 minutes from Teatralnaya metro station;
- Free corporate meals in the employee canteen;
- Voluntary medical insurance with dental coverage after the probationary period;
- Regular employee entertainment events;
- Birthday gifts;
- Discounts on company products and hotels.
In your cover letter, please describe your experience in the LUXURY / PREMIUM segment, mentioning the companies and brands you have worked with.
Separately, please highlight your experience with premium audiences, luxury brands, high-end hospitality, fashion, beauty, jewelry, lifestyle, or other LUXURY segments, as well as your most significant projects related to brand development, customer experience, and VIP audience attraction.
Also, please indicate your expected salary level (fixed remuneration and, if applicable, variable part).
