Head of Brand Marketing Department
If you have a modern view of marketing: a combination of innate curiosity and a passion for new trends, a cool analytical mind, the ability to work with data and metrics. Developed strategic and creative thinking: you can see the big picture, but at the same time can generate unconventional ideas, have excellent visual literacy, then Aeroflot's team is waiting for you.
What you will be doing:
- Creating and implementing short-term and long-term brand development strategy (including international markets)
- Developing and implementing PR strategy
- Implementing new positioning: essence, mission, character, values, key success metrics
- Creating brand creative concept: brand image, jingle, tone of voice, typography, and product naming
- Developing brand guidelines, communication principles, and creative platforms
- Developing advertising materials to promote the company's advantages and its products through 360 media campaigns (including TV, OOH, digital, own sales offices, and airports)
- Regularly analyzing the market, competitive environment, consumer behavior, conducting marketing research, testing hypotheses and creative concepts
- Controlling brand identity at all points of contact with the consumer
- Developing interior design for aircraft cabins and in-flight comfort items
- Planning and controlling budget execution, developing measures to increase the efficiency of the brand marketing budget
- Developing a KPI system for employees
Our expectations from the candidate:
- Higher professional education
- At least 5 years of experience in the relevant field, at least 3 years of direct team management experience
- Fluent in English
- Effective management skills, strong communication skills
- Knowledge of business, brand, and marketing metrics and analytics
- Analytical abilities, systemic thinking, and proactivity, attention to detail
- Portfolio with high-profile marketing projects (including new product launches)
- Confident AI application skills (working with texts, images, routine optimization)
What we offer:
- Work in a comfortable Aeroflot office at: Arbat St, 1
- Exciting corporate culture and a community of results-driven colleagues
- Working hours: 5/2 from 09:00 to 18:00, with a reduced working day until 15:30 on Fridays
- Voluntary medical insurance with dental coverage from the first month of employment
- Air tickets at special rates for employees and their close relatives
- Paid leave of 42 days (28 days of main leave and 14 days of additional leave)
- Additional payment upon leave
- Partner discount program (over 1000 offers)
- Sanatorium rest at the employer's expense
- Cafeteria of benefits (flexible system of benefits and privileges for employees)
- Large-scale corporate activities and events
