Senior Brand Strategist
The team is currently working on a major task of forming the brand strategy for the ecosystem, brand architecture, and brand strategies for individual business lines.
In this role, you will participate in the development and evolution of Sber's brand strategy, help create strategic solutions for sub-brands and subsidiaries, and work on implementing unified brand principles within the ecosystem.
We are looking for someone who can work with uncertainty, see the connections between business, product, and brand, and translate complexity into clarity.
Responsibilities
- Participate in the development of the positioning for the Sber brand and its ecosystem
- Develop value propositions and brand platforms for sub-brands and subsidiaries within the ecosystem
- Participate in the development of principles for implementing and scaling the new brand strategy within the ecosystem
- Initiate and support qualitative and quantitative research in collaboration with the research team. Formulate strategic recommendations based on research and analytics
- Conduct market, competitive landscape, and socio-cultural trend analysis. Prepare strategic presentations, analytical materials, and recommendations for internal clients
- Work in conjunction with marketing, communications, design, research teams, and external contractors.
Requirements
- At least 3 years of experience as a brand strategist on the client side or in a branding, creative, or digital agency
- Practical experience in developing positioning, brand platforms, brand architecture, or brand development strategies
- Proficiency in strategic tools and frameworks and an understanding of how to choose the right approach for a specific task
- Developed critical thinking and the ability to ask the right questions to get to the core of the issue
- Ability to build a structured process for working on strategic projects
- Skill in preparing logical, concise, and persuasive presentations.
- Business-oriented approach and understanding of how a brand helps solve company tasks
- Ability to work in cross-functional teams.
Will be an advantage:
- Additional education in brand strategy / brand marketing
- Experience working with large multi-brand companies or ecosystems
- Experience in implementing brand strategies and managing change within companies
- Experience with AI tools.
Conditions
- Comfortable modern office near Kutuzovskaya metro station (office-based work format)
- Corporate gym and recreation areas
- Sber's unique training system for professional and career development
- Adaptation program and supervisor support at the start
- Extended voluntary medical insurance and preferential insurance for family
- Flexible mortgage discount, equal to 1/3 of the Central Bank's key rate
- Prime subscription with the ability to share with three close contacts
- Reward for recommending friends to the Sber team
- Corporate pension program
- Maternity cover position (for the duration of the primary employee's absence).
