Head of Brand Marketing

"YASNO" is a video consultation service, the leader of the Russian Mental Health market. We make psychotherapy convenient for our clients, and for us, helping people is not just words, but daily work.

The YASNO service consists of 150 professionals, 4700+ therapists, and 4,500,000+ sessions monthly. Our goal is to make psychotherapy more accessible to help as many people as possible.

Currently, the marketing team has 14 experts, and we are looking for a Head of Brand Marketing who will be responsible for the development of the YASNO brand: from implementing the brand strategy and managing communications to launching campaigns, conducting research, and finding new opportunities for business growth.

What you will be doing:

• Participating in the creation and implementation of the brand strategy, including analysis of market trends and the competitive environment, as well as searching for opportunities for business growth and attracting a new audience
• Ensuring the brand platform is up-to-date and integrated into all key business departments
• Participating in the development of creative concepts for advertising campaigns
• Monitoring and regularly checking brand health through quantitative research
• Implementing online and offline special projects, coordinating PR activities, and launching advertising campaigns
• Planning and managing budgets for all brand marketing projects and activities
• Analyzing and presenting campaign results, preparing reports, and recommendations for further improvement
• Participating in the development of positioning for new products

We will work great together if you:

• Have experience as a Brand Manager, Brand Lead, or Head of Brand Marketing on the client side
• Have independently developed a brand platform and brand strategy, and were responsible for their implementation and development
• Have launched large-scale brand campaigns: from brief and idea generation to implementation, results evaluation, and conclusion preparation
• Have worked with qualitative and quantitative research, can interpret their results, and apply insights in brand development
• Have experience managing a team or are ready to develop a small team (reporting to you — two specialists)
• Think strategically, but at the same time can bring ideas to fruition and work hands-on when necessary
• It will be a plus if you have agency experience as a Brand Strategist or Strategic Planner, as well as experience interacting with PR: preparing press releases, participating in PR projects, and understanding the principles of working with the media.

Working at YASNO means:

• Being part of a meaningful cause where helping people is both a mission and a daily task
• Minimal bureaucracy and maximum independence, where everyone on the team is driven by results and honestly shares their opinions
• An accredited IT company
• Choice of work location (remote from anywhere in the world or a beautiful office in Patriki)
• A developing atmosphere among professionals, with compensation for external training to enhance expertise and internal trainings that develop not only work skills
• Market-rate salary, which we discuss individually with each candidate
• Health and well-being – 100% compensation for therapy, Voluntary Medical Insurance with dental coverage

After applying, you can expect: Stage 1: Interview with a People Manager for an introduction and initial discussion of the vacancy Stage 2: A test assignment to assess the skills needed for future tasks Stage 3: Interview with the hiring manager to finalize our mutual fit