Marketing Lead
Hello! We are ProSebya Startup (part of Renaissance Insurance Group).
We are developing a platform to improve mental well-being for individuals and companies.
For individuals, we create tools to take care of their state in everyday life independently and with the help of specialists, and for businesses – a systematic solution for developing the psychological resilience of teams.
Who we are looking for:
We are looking for a marketing leader – a person who can simultaneously build a brand, create demand, and shape a new market category with us.
This role is for those who are interested not in following existing market rules, but in creating new ones – exploring, noticing cultural shifts, working with meanings, launching hypotheses, learning quickly, and turning ideas into measurable results.
Currently, the brand is at a stage where two tasks need to be addressed simultaneously:
— make ProSebya a strong, modern, and desirable brand in the mental health category;
— create a new category – an infrastructure of resilience for individuals, teams, leaders, and businesses.
We are looking for someone who is interested in doing this not through large media budgets, but through the quality of ideas, language, content, community, collaborations, product, and strong marketing mechanics.
Tasks to be solved:
Develop the brand and manage its growth:
- Formulate and implement the company's brand strategy for the 1–3 year horizon
- Develop positioning and manage communication consistency
- Be responsible for the growth of brand awareness, consideration, and brand strength
- Formulate the category language and strengthen the brand's market leadership
- Build marketing as a tool for business growth
- Develop the brand's reputation among HR professionals, leaders, and companies
- Seek new growth points through brand marketing, collaborations, partnerships, and campaigns
- Work in conjunction with sales, product, and editorial teams to generate demand
- Be responsible for lead generation and marketing's contribution to commercial results
Research the market and launch new directions:
- Study audiences, competitive landscape, and international practices
- Formulate and test growth hypotheses
- Participate in product development and marketing-product strategy
- Find new formats for brand presence and new monetization opportunities.
We will be a good fit if you have:
- 5+ years of experience in marketing, including strategic roles
- Experience in brand building, launching new directions, or bringing a product/category to market
- Practical experience in both B2B and B2C
- Experience in brand marketing, campaigns, collaborations, and reputation management
- Ability to connect brand tasks with commercial results
- Strong analytical foundation: ability to make decisions through data and hypothesis testing
- Good sense of visual language, communication, and creativity
- Skill in independently translating goals and OKRs into a concrete action plan
- Experience working in conditions of uncertainty and limited resources
- Interest in AI tools and practical experience applying AI in marketing
- Broad outlook: habit of researching the market, noticing trends, and seeking non-standard solutions
Will be especially valuable:
- experience in launching or scaling brands in wellbeing / health / edtech / HRTech / SaaS;
- experience working in startups or product companies;
- experience in creating categories or entering new markets.
What we offer:
- Stable salary, official employment according to the Labor Code of the Russian Federation from the first working day.
- Voluntary medical insurance (Moscow, Saint Petersburg) and the opportunity to use our product.
- Hybrid work format.
- Opportunities for professional and career growth.
- Opportunity to influence the process and results.
- A culture of openness and mutual support.
- A team of professionals and simply good people who are always ready to help and support.
