The Euromedica network of multidisciplinary clinics is looking for a Director of Marketing and Advertising.
The Euromedica medical clinic network includes two multidisciplinary medical centers in the north and south of the city. The clinics offer 29 therapeutic areas, with key specializations in urology and gynecology. They are currently restructuring their commercial department and creating a new marketing model. They are seeking a leader to head this direction and develop the strategy.
Responsibilities:
- Develop and present a new marketing strategy for a network of two clinics, considering their specialization, geography, and target audiences.
- Build product marketing across various areas: core focus on urology and gynecology, plus a wide range of therapeutic and specialized fields.
- Develop inbound demand channels: partnerships, content, SEO, brand, websites.
- Establish end-to-end marketing and sales analytics: from the first touchpoint to repeat visits and revenue.
- Design funnels considering different decision-making cycles (one-time appointment, treatment, follow-up).
- Develop and launch a patient loyalty program linked to the product matrix and retention.
- Allocate the functions of Product, Growth, CRM marketing, and analytics within the existing small team, bringing in new specialists as needed.
- Collaborate with the customer service department within a unified commercial system.
Candidate Requirements:
- 5+ years in marketing, including 2–3 years in a leadership position (Head of Marketing / Marketing Director).
- Experience in marketing multiple products or areas simultaneously, managing through team leads.
- Strong data-driven approach: end-to-end analytics, hypothesis testing, CRM marketing.
- Understanding of both performance tools and branding, without a bias towards one.
- Experience in building and hiring teams; initially a central team, with prospects for growth.
Will be a plus:
- Experience in medicine, health-tech, or services with high frequency of repeat visits.
- Experience with network or branch businesses.
- Understanding of unit economics for subscription and membership products (LTV, retention).
What we offer:
- Freedom in developing strategy, building the team, and hiring key roles.
- Direct reporting to the CEO and influence on the overall strategy of the network.
- Salary is discussed individually based on interview results.
- Full-time employment, office in St. Petersburg.
