Title: Senior OTC Brand Manager
Company: Dr. Reddy’s
Location: Moscow
Experience: More than 6 years
Senior Product Manager (Brand Manager) OTC
Reports to: GBM (Group Brand Manager)
Dr. Reddy’s Laboratories (NYSE: RDY) is an international pharmaceutical company. Dr. Reddy’s employees are a highly professional team united in their aspiration to make the world healthier by creating innovative and accessible medicines. Currently, the company employs over 23,000 people worldwide, with almost 1,000 of them working in Russia.
Responsibilities:
- Management of the company's flagship OTC brand in the pain relief and anti-inflammatory category (market leader in its segment);
- Development of marketing strategy and 360-degree brand promotion;
- Strategic development of the product line;
- Work on shaping the correct brand image;
- Market and product category analysis;
- Interaction with Sales, Trade Marketing, Medical, Finance, Supply Chain functions and external agencies.
- Manage large media campaigns and communications through TV, digital, OOH, and other channels.
- Develop initiatives to increase brand awareness, attract new consumers, and foster loyalty.
- Lead the launch of new products and the development of the existing portfolio.
- Work with consumer insights, market research, and competitive environment analysis.
- Manage the marketing budget and ensure the effectiveness of investments.
Candidate Requirements:
- Higher education in marketing, economics, business, pharmacy, or related fields;
- Successful experience as a Brand Manager/Senior Brand Manager for OTC/dietary supplements/cosmetic brands with active media support (TV, digital, e-commerce, trade marketing);
- Successful experience in media and digital promotion;
- Knowledge of trends and requirements of the medical sector and pharmaceutical market;
- Knowledge of marketing technologies and tools;
- Advanced English language proficiency;
- Willingness to travel.
Skills: English, Strategic Marketing, Marketing Analysis, Marketing Planning, Business Communication, Results Orientation, Analytical Thinking, SWOT analysis, Business English
