Chernogolovka Group**
Location: Moscow
Experience: 3 to 6 years
Tasks to work on:
- Development and implementation of a comprehensive marketing strategy for brand development;
- Development, implementation, and control of the media promotion plan, as well as creative and communication strategy;
- Development, implementation, and control of advertising campaigns on TV, digital, BTL, and other promotion channels, and evaluation of their effectiveness;
- Management of media, creative, and advertising agencies;
- Management of the process of creating and developing visualization of advertising materials, packaging design, working with design studios and creative agencies;
- Development of product strategy, formation of an effective product portfolio (development, optimization) within categories and brands to improve efficiency;
- Development and implementation of a long-term and short-term plan for launching new products and innovative solutions for assigned categories and brands;
- Search, initiation, and leadership of the process of implementing product and packaging innovations for assigned categories and brands;
- Evaluation and study of the market, competitive environment of categories, analysis of consumers, and identification of promising market segments;
- Optimization of product and marketing mix;
- Initiation and participation in the process of optimizing formulations;
- Budgeting, implementation, and control of marketing budget expenses.
Our future colleague has:
- Higher education (marketing);
- Marketing experience of at least 5 years (food and/or beverage categories);
- Experience as SBM/BM for at least 2 years (in the FMCG market);
- Experience in creating and implementing successful marketing strategies, launching new products;
- Experience working within core business processes to achieve excellent business results;
- Excellent communication and presentation skills, as well as the ability to work in a team and interact with multi-functional departments and external partners.
We guarantee:
- Work in a large and stable Group of Companies;
- Interesting and dynamic tasks in brand marketing;
- Open opportunities for career growth;
- 100% official salary (base salary + annual bonus);
- Employee care program;
- Voluntary medical insurance, accident insurance;
- Discounts from partners on the corporate offers aggregator "Best Benefits".