OOO "Liqui Moly Russland" is one of the largest companies in the market for the sale of motor oils, auto cosmetics, and car chemicals.
The company with a rich and long history, with a central office in Moscow and a network of branches across Russia, invites applications for the position of Brand Manager.
Responsibilities:
- Strategy and Positioning
- Formation of brand values and mission;
- Development of positioning (unique selling proposition, differentiation from competitors);
- Creation of a long-term brand development strategy;
- Promotion and Marketing
- Participation in the planning and development of marketing campaigns;
- Planning and execution of advertising activities;
- Selection of promotion channels (online and offline);
- Control of adherence to the unified brand style in all communications
- Organization of special events and promotions to increase brand awareness.
- Product Management
- Participation in the development and launch of new products under the brand;
- Determination of pricing policy and sales conditions;
- Quality control and compliance of the product with brand values;
- Analysis of feedback and claims, making suggestions for improvement.
- Work with Sales Channels
- Identification of priority channels;
- Formulation of requirements for brand presence
- Interaction with all types of clients;
- Optimization of the product range in different channels.
- Analytics and Research
- Study of the target audience (needs, behavior, preferences);
- Competitor analysis (positions, strategies, strengths, and weaknesses);
- Monitoring of market trends and industry changes;
- Collection of data on sales, brand awareness, customer loyalty;
- Assessment of market share and brand development dynamics.
- Reputation and PR
- Monitoring brand mentions in media and social networks;
- Management of crisis situations and reputational risks;
- Performance Evaluation
- Tracking of key performance indicators (KPIs):
- Brand awareness;
- Customer loyalty;
- Market share;
- ROI of marketing campaigns;
- Sales volume and profitability;
- Strategy adjustment based on analytics data
- Preparation of reports for management on brand performance results.
Requirements:
- From 3 years in brand management or marketing management
- Industry expertise: lubricants/auto parts.
- Experience with all sales channels.
- Experience in developing and implementing brand strategies
- Experience in launching new products and managing the product range
- Experience in forming a unique selling proposition and differentiation from competitors
- Experience in developing pricing policy and sales conditions
- Experience in conducting marketing research and data analysis
- Experience in independently preparing presentations and conducting training for company employees and clients
- Experience in organizing marketing events.
- Knowledge of branding principles, methods, and technologies
- Knowledge of marketing theory, evaluation of marketing event effectiveness, sales volume planning
- Knowledge of pricing methods
- Marketing analysis and forecasting skills
- Budgeting skills
- ABC analysis skills
- Proficiency in public speaking techniques and methods
- Ability to conduct interesting and effective presentations
- Good knowledge of MSOffice.
- Strategic thinking, result-orientation, analytical skills, creativity, communication skills, initiative, organizational skills, ability to work in multitasking mode, responsibility
Conditions:
- Employment according to the Labor Code of the Russian Federation
- Opportunities for professional development and career growth
- Corporate mobile communication
- Corporate events and trips
- Timely salary payments
- Five-day work week from 09:00 to 18:00
- Work location: Ryabinovaya St. (1 km from MKAD). Convenient transport links from metro stations Ozernaya, Yugo-Zapadnaya, Kuntsevskaya, Teply Stan, and Kievskaya.
