Senior Brand Manager

What tasks need to be solved

• Participate in the formation of the marketing communications plan (flowchart) for the year, monitor the regular updating of planned initiatives

• Participate in the formation and ensure the execution of the medium-term and long-term brand communication strategy at the level of the Company's communication projects and participate in the positioning of the Company's product portfolio

• Prepare reporting presentations for direct customers and directors within advertising campaigns and other initiatives

• Configure interaction with related departments, build work processes

• Participate in the planning, preparation, and launch of advertising campaigns

• Based on the post-analysis of launched campaigns, adjust the strategy for future advertising campaigns, select channels and promotion mechanics

• Oversee the planning, preparation, and launch of cross-product research aimed at developing existing services and finding new market niches

• Ensure monitoring of competitor activities in relevant markets

What is needed for this

• Higher education

• At least 5-7 years of experience in brand strategy and brand communications in large companies or a senior strategist from a creative agency

• Willingness to work 5/2 in the office in Moscow (no hybrid or remote work)