Sber is looking for a Senior Brand Strategist.
The team is currently working on the major task of forming the brand strategy for the ecosystem, brand architecture, and brand strategies for individual business areas. In this role, you will participate in the development and evolution of Sber’s brand strategy, help create strategic solutions for sub-brands and subsidiaries, and work on implementing unified brand principles within the ecosystem. They are looking for someone who can work with uncertainty, see the connections between business, product, and brand, and transform complexity into clarity.
Responsibilities:
- Participate in the development of the positioning for the Sber brand and its ecosystem
- Develop value propositions and brand platforms for sub-brands and subsidiaries of the ecosystem
- Participate in the development of principles for implementing and scaling the new brand strategy within the ecosystem
- Initiate and support qualitative and quantitative research in collaboration with the research team. Formulate strategic recommendations based on research and analytics
- Conduct analysis of the market, competitive environment, and socio-cultural trends. Prepare strategic presentations, analytical materials, and recommendations for internal clients
- Work closely with marketing, communications, design, research teams, and external contractors
Requirements:
- At least 3 years of experience as a brand strategist on the client side or in a branding, creative, or digital agency
- Practical experience in developing positioning, brand platforms, brand architecture, or brand development strategies
- Proficiency in strategic tools and frameworks, and an understanding of how to choose the right approach for a specific task
- Developed critical thinking and the ability to ask the right questions to get to the heart of the matter
- Ability to build a structured process for strategic projects
- Skill in preparing logical, concise, and persuasive presentations.
- Business-oriented approach and understanding of how a brand helps solve company challenges
- Ability to work in cross-functional teams
Will be an advantage:
- Additional education in brand strategy / brand marketing
- Experience working with large multi-brand companies or ecosystems
- Experience implementing brand strategies and managing change within companies
- Experience working with AI tools
Conditions:
- Comfortable modern office near Kutuzovskaya metro station (office-based work format)
- Corporate gym and relaxation areas
- Sber’s unique training system for professional and career development
- Adaptation program and supervisor support at the start
- Expanded VHI (Voluntary Health Insurance) and preferential insurance for family members
- Flexible mortgage discount, equal to 1/3 of the Central Bank's key rate
- Prime subscription with the possibility of sharing with three close contacts
- Bonus for recommending friends to the Sber team
- Corporate pension program
- Parental leave position (for the duration of the main employee's absence)
