If you have a modern view of marketing: a combination of innate curiosity and passion for new trends, a cold analytical mind, the ability to work with data and metrics. Developed strategic and creative thinking: you can see the big picture, but at the same time you are capable of generating unconventional ideas, you have excellent visual awareness, then the Aeroflot team is waiting for you.

Responsibilities:

• Creation and implementation of short-term and long-term brand development strategy (including international markets)
• Development and implementation of PR strategy
• Implementation of new positioning: essence, mission, character, values, key success metrics
• Creation of the brand's creative concept: brand image, jingle, tonality, typography, and product naming
• Development of brand guidelines, communication principles, and creative platforms
• Development of advertising materials to promote the company's advantages and its products through 360 media campaigns (including TV, OOH, digital, own sales offices, and airports)
• Regular analysis of the market, competitive environment, consumer behavior, conducting marketing research, testing hypotheses and creative concepts
• Monitoring brand identity at all customer touchpoints
• Development of interior design for aircraft cabins and onboard comfort items
• Budget planning and control, development of measures to increase the efficiency of the brand marketing budget
• Development of a KPI system for employees

Our expectations from the candidate:

• Higher professional education
• At least 5 years of experience in the relevant field, with at least 3 years of direct team management experience
• Fluent English
• Effective management skills, strong communication skills
• Knowledge of business metrics, brand metrics, marketing metrics, and analytics
• Analytical skills, systemic thinking, and proactivity, attention to detail
• Portfolio with high-profile marketing projects (including new product launches)
• Confident AI skills (working with texts, images, optimizing routine tasks)

What we offer:

• Work in a comfortable Aeroflot office at: Arbat St., 1
• Dynamic corporate culture and a team of results-oriented colleagues
• Working hours: 5/2 from 09:00 to 18:00, with a shortened working day until 15:30 on Fridays
• Voluntary medical insurance with dental coverage from the first month of employment
• Flight tickets at special rates for employees and close relatives
• Paid vacation of 42 days (28 days main and 14 days additional)
• Additional vacation pay
• Partner discount program (over 1000 offers)
• Sanatorium rest at the employer's expense
• Benefit cafeteria (flexible system of benefits and privileges for employees)
• Large-scale corporate activities and events