Brand Strategist (Sgoryacha)

Think systemically and see patterns

• Can see patterns in data, not just collect it.
• Turn numbers into clear recommendations for the business.
• Enjoy working at the intersection of marketing and sales.

Work with adjacent teams

• Communication with VkusVill mobile app and website teams: not just suggesting features, but identifying functionality that will withstand data testing and become a growth hypothesis.
• Work with partners and marketplaces: integration, promotion, collaborations.

WHAT YOU NEED TO DO

1. Brand Platform and Positioning

• Consolidate and maintain a unified concept for the offline format and connect it with "Sgoryacha": USP, brand tone and voice, design.
• Develop positioning and USP for the launch of cafe pilots.
• Prepare the brand platform and hand it over to creative, design, and operations teams.

2. Research and Insights

• Conduct customer and market research, gather trends, participate in developing project growth strategies and identifying growth points.
• Organize CustDev, segmentation, brand metric measurements, tastings, and new product tests.
• Prepare insights and arguments for creative, media, and product teams.

3. Pilot Launch and Format Development

• Support pilot launches: from concept to operational handover.
• Analyze the effectiveness of marketing activities, new product launches, and promotions.
• Participate in preparing marketing strategies and annual brand development plans.

4. Work with Adjacent Teams

• Communication with VkusVill mobile app and website teams.
• Work with partners and marketplaces: integration, promotion, collaborations.
• Defend decisions to commerce and internal teams.

REQUIREMENTS

• Can build a brand platform from scratch. Experience launching a new format or sub-brand into the market, not just supporting an existing one.
• Proficient in research methodologies. CustDev, segmentation, brand metric measurements are working tools, not just theoretical knowledge.
• Can translate strategy into briefs. Creative and operations teams receive a clear task from you, not something they have to revise multiple times.
• Can consolidate 40 pages of data into one page with a solution and defend it to the commerce department.
• 5+ years of experience in brand strategy within food retail, HoReCa, or FMCG.

WHAT YOU WILL GET:

• Official employment according to the Labor Code of the Russian Federation.
• "Healthy Employee" program: partial compensation for medical services, voluntary medical insurance, and fitness club membership.
• Opportunities for training in various areas (trainings, book clubs, open seminars), sports communities within the company (yoga, running, volleyball, football, etc.), corporate psychologists.
• 15% cashback in bonuses on purchases at VkusVill. Privileges from partners.
• A large, friendly team where it's okay to make mistakes. Work in a strong team of true professionals.
• Hybrid work format (remote / office).