Responsibilities:

Market and competitor analysis:

• Conducting analysis of the market situation, competitive environment, and consumer preferences
• Analyzing market trends to define category development directions.
• Identifying competitive threats and opportunities for brand growth.

Brand strategy development and implementation:

• Together with the current MacCoffee brand team, creating and implementing short- and long-term brand development strategies, developing a communication platform.
• Defining and updating brand positioning and its key differentiators (USP).
• Planning and executing marketing activities to increase brand awareness and loyalty.

Assortment management:

• Developing/relaunching the current product assortment in line with consumer demand, including launching new products/categories/brands.
• Monitoring the relevance and competitiveness of the assortment.
• Developing and implementing an annual marketing plan.
• Monitoring budget execution and evaluating the effectiveness of marketing activities.

Trade marketing:

• Participating in the development and approval of trade marketing activities, special programs for NKA, LKA.
• Developing POSM together with the POSM manager, approving the budget for POSM.

Analytics and reporting:

• Sales analysis and volume forecasting for the category.
• Monitoring key brand performance indicators (KPIs).
• Preparing reports and presentations for the sales department and management.

Interaction with departments:

• Coordinating work with sales, finance, production (factory), R&D, procurement, business analytics departments, and other divisions for project implementation.
• Supporting the sales department in achieving planned targets.

Working with partners and agencies:

• Interacting with external partners, creative and media agencies, and suppliers.
• Monitoring the fulfillment of partner obligations.

Requirements:

• 7+ years of experience as a Brand Manager in an FMCG company (preferably Food Products).
• Experience in NPD projects (experience with local production is desirable).
• English language – intermediate level.
• Knowledge of digital marketing fundamentals.
• Strong analytical skills.
• Proficient PC user (MS Office, 1C)

Conditions:

• Work in a large, stable international company;
• Work in the office near Dynamo metro station / Petrovsky Park metro station;
• Official salary;
• Annual bonus;
• Mobile communication compensation, laptop provided;
• Voluntary Medical Insurance (DMS) after the probationary period;
• Participation in internal company contests on Telegram;
• Weekly Workout training sessions, volleyball;
• Opportunities for career and professional development;
• Other conditions are discussed during the interview.