The "Abrau-Durso" marketing team is looking for a brand manager capable of contributing to the development of the company's brands.
Responsibilities:
- Market analysis, competitive environment, competitor activity monitoring, competitiveness of one's own assortment. Identification of niches for product assortment development based on analysis;
- Analysis of growth/decline in demand for the company's products, trend identification, development and implementation of comprehensive measures to increase sales growth in conjunction with the commercial department and trade marketing;
- Planning and analysis of activation results;
- Participation in the development and maintenance of a balanced assortment and pricing policy for brands;
- Participation in planning, formation, and organization of brand activities – trade, marketing, PR, SMM, events, effective 360 brand and promo campaigns in collaboration with related departments;
- Preparation of presentation materials and reporting documentation;
- Maintaining up-to-date product information on company websites, internal information systems/databases, as well as external resources;
- Working with agencies and other external contractors;
- Work with POSM: idea development, setting technical specifications for designers, design approval, tender management, control of mock-up production and implementation;
- Development and implementation of brand strategy and promotion activity plan for brands;
- Development of new and update of existing products (NPD): from idea and concept to market launch.
Requirements:
- At least 2 years of experience in marketing, preferably in FMCG/alcohol;
- Proficient user of 1C, MS Office: knowledge of Excel (formulas, pivot tables, arrays), Power Point. Experience with Nilsen, IWSR databases as an advantage;
- English language at an intermediate level or higher;
- Analytical skills and ability to interpret data to form business decisions. Organizational skills, communication skills, diligence, initiative, proactive approach;
- Knowledge and understanding of the Alcohol market as an advantage;
- Willingness to work in a multitasking environment.
Conditions:
- Employment in accordance with the Labor Code of the Russian Federation.
- Work schedule 5/2 (09:00-18:00 or 10:00-19:00).
- Meal subsidies (partial compensation).
- Discounts on company products.
- Voluntary medical insurance after the probationary period.
- Comfortable office on Krasnopresnenskaya Embankment (International Trade Center).
