Brand Director at NOVABEV GROUP alcoholic company

Novabev Group is a Russian company founded in 1999. The group owns five plants, the Golubitskoye Estate winery, its own distribution system, and a network of beverage supermarkets "WinLab".

• Developed corporate culture;

• Development and control of the implementation of a 3–5 year portfolio strategy: contribution to turnover, profitability, positioning, brand books, visual aesthetics;
• Development and control of pricing policy, promotion models, break-even points, trade up / price architecture;
• Overseeing the implementation of the annual media/comm strategy and A&P budgets for brands;
• Implementation of management decisions based on monitoring the health of the brand group, making changes to strategy implementation to enhance brand perception and loyalty
• Quality control: approval of key layouts / packaging / messages
• Implementation of decisions on new products/sub-lines/SKU relocations, stop/go at NPD gates;
• Approval of briefs for NPD/VAP and final technical specifications (R&D, design, printing, capping)
• Working with financial indicators of price/RSP corridors/ promotion calendar, approval of A&P;
• Brand planning (sell-in/out targets, media/activations, trade calendar)
• Working with changes in the assortment matrix: introduction/withdrawal, rotations, SKU mix by channel; P&L at SKU level

• Higher education in a relevant field (marketing, advertising, PR, brand management);
• At least 5 years of experience in FMCG marketing, with at least 2 years in a managerial role with alcoholic products (Head of Marketing, Group Brand Manager, Marketing Director);
• Experience in implementing 360° marketing: ATL, BTL, digital, PR, trade marketing, research analytics;
• Practical experience in launching new brands and products to the market;
• Confident work with data and analytical tools (Excel, OLAP cubes, Power Point);
• Knowledge of business and commercial metrics, preferably retail context;
• Ability to quickly translate analytics into management decisions (insights)

• Official employment according to the Labor Code of the Russian Federation from the first day of work;
• Working hours from 9:30 AM to 6:30 PM (office format);
• New and modern office in the center of Moscow (near Muzeon Park, within walking distance of Polyanka, Tretyakovskaya, Kropotkinskaya metro stations);
• Corporate discount on company products and an extensive partner network;
• BestBenefits loyalty program;
• Gifts for employees on New Year's and gender holidays;
• Opportunities for professional growth: employee training, external training, and advanced professional courses;
• Employee development within the company, opportunities for career growth;
• Kitchen areas (tea, coffee, fruit in the office)