Brand Manager (Senior Brand-manager)

1. Brand Strategy and Positioning:

• Development, implementation, and annual update of the brand strategy and brand marketing plan
• Formation and management of the brand's unique value proposition (UVP)
• Definition of the target audience and in-depth work with their portraits (buyer persona)
• Control over adherence to brand identity and brand book guidelines at all customer touchpoints

2. Analytics and Performance Monitoring:

• Monitoring of key brand indicators (Brand Health Trackers): awareness, loyalty, perception
• Analysis of the market environment and competitor activity
• Evaluation of the effectiveness of advertising campaigns and marketing activities (ROI)
• Preparation of regular reports on brand KPI achievement

3. Cross-functional Interaction:

• Close collaboration with the sales department to ensure unified communication and implementation of promotion programs in retail chains
• Interaction with the product department (Product Manager) for feedback and alignment of new product positioning
• Coordination with the PR department for media strategy formation and reputation management

4. Brand Product Strategy:

• Work with product strategy: managing the product lifecycle, analyzing and making decisions on product introduction/withdrawal

Experience: 3 to 6 years

• At least 3 years of experience in branding
• Proficient PC user, advanced knowledge of Excel, Word, PowerPoint
• Knowledge of management and marketing fundamentals
• Experience in developing product strategy and promotion strategy

Location: Moscow

• Work schedule: five-day week Mon - Fri from 9:00 to 18:00
• Voluntary medical insurance with dental coverage after the probationary period
• Corporate events and holiday gifts, contests and gifts for children
• Material payment system for length of service and anniversary dates
• Formal employment, vacations, and sick leave are paid according to the Labor Code of the Russian Federation
• Market-level salary (discussed individually with candidates)
• Salary is entirely "white" (legal), with stable payments
• Work in a large Russian manufacturing company
• Office near Salaryevo or Rasskazovka metro stations (+10 min by bus) bus stop near the office
• Modern, comfortable office, parking for employees